| Title | HEINEKEN DRIVER'S FRIDGE |
| Brand | HEINEKEN |
| Product / Service | HEINEKEN 0.0 |
| Category | D02. Ambient Outdoor |
| Entrant | PUBLICIS SINGAPORE, SINGAPORE |
| Idea Creation | PUBLICIS SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Axel Grimald | Publicis Singapore | Executive Creative Director |
| Ivan Loos | Publicis Singapore | Creative Director |
| Henrique Zirpoli | Publicis Singapore | Creative Director |
| Iu Lalueta | Publicis Singapore | Creative Director |
| Bruno Andrade | Publicis Singapore | Senior Art Director |
| Vai Subramaniam | Publicis Singapore | Associate Creative Director |
| Donatien Souriau | Publicis Singapore | Executive Vice President |
| Matthieu Morteau | Publicis Singapore | Senior Account Director |
| Kinzah Iqbal | Publicis Singapore | Senior Account Executive |
| Daniel Ho | Prodigious Singapore | Agency Producer |
| Rakesh Bhandari | Razorfish Singapore | Senior Vice President |
| Zaveed Husref | Razorfish Singapore | Brand partner |
| Richard Mayo-Smith | Heckler | Managing Director |
| Fede M.S.Mohr | Heckler | Creative Director |
| Pauline Toh | Prodigious Singapore | Editor |
| Elaine Villanueva | Prodigious Singapore | Motion Graphics / Editor |
| Lucas Dusque | Sonido | Composer |
| Fred Corazza | Publicis Singapore | Senior Art Director |
In a city where you can be punished for even selling chewing gum, we engaged with drivers and inspired trial by challenging them to break the rules by having a beer right before getting in their cars.
Equipped with the same technology as the modern car doors, the fridge’s motherboard detects the frequency sent by the keys and automatically unlocks to let people try the New Heineken 0,0. Besides this, the fridge also included a few other features like a rear-view mirror and the famous alarm sound when the door is unlocked.