Title | PORTRAITS BY PREDATORS |
Brand | NEW ZEALAND FOREST & BIRD |
Product / Service | NEW ZEALAND FOREST & BIRD |
Category | F01. Local Brand |
Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
Idea Creation | COLENSO BBDO Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Scott Chapman | Colenso BBDO | Head of Integrated Production |
Brent Courtney | Colenso BBDO | Photographer |
Mike Davison | Colenso BBDO | Creative Director |
Charlie Godinet | Colenso BBDO | Senior Art Director |
Rob Graves-Morris | Colenso BBDO | Senior Copywriter |
Laura Keown | Forest & Bird | Communications Advisor |
Connor Kilkelly | Colenso BBDO | Producer |
Reks Kok | Colenso BBDO | Retoucher |
Katie Lark | Colenso BBDO | Business Director |
Kate Mandy | Colenso BBDO | Group Business Director |
Cameron McColl | Colenso BBDO | Editor |
Jo Prestwood | Forest & Bird | Relationship's Manager |
Levi Slavin | Colenso BBDO | Chief Creative Officer |
Mia Williams | Colenso BBDO | Junior Integrated Producer |
Jess Winchester | Forest & Bird | Group Manager Fundraising & Membership |
Nick Worthington | Colenso BBDO | Creative Chairman |
Dan Wright | Colenso BBDO | Executive Creative Director |
New Zealand is home to over 200 native bird species. It’s a country defined by its unique birdlife, yet 80% of native birds are currently facing extinction. 2019 saw New Zealand’s largest seed mast in over 45 years. Forests produced a record amount of seed and fruit for all native species. Unfortunately, this food also fuelled plagues of rodents, stoats and possums that kill our birdlife when the food runs out. A recent estimate showed that 26.4m native birds, chicks and eggs are eaten by introduced predators every year. In partnership with Forest & Bird, we created a series of native bird posters. These posters were printed on the same edible corflute used to detect what predators are prevalent in forest areas. Bird pheromones were applied to the posters to attract predators, and they were left in the New Zealand bush to endure the same attacks our native birds do