PORTRAITS BY PREDATORS

TitlePORTRAITS BY PREDATORS
BrandNEW ZEALAND FOREST & BIRD
Product / ServiceNEW ZEALAND FOREST & BIRD
CategoryF01. Local Brand
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Idea Creation COLENSO BBDO Auckland, NEW ZEALAND

Credits

Name Company Position
Scott Chapman Colenso BBDO Head of Integrated Production
Brent Courtney Colenso BBDO Photographer
Mike Davison Colenso BBDO Creative Director
Charlie Godinet Colenso BBDO Senior Art Director
Rob Graves-Morris Colenso BBDO Senior Copywriter
Laura Keown Forest & Bird Communications Advisor
Connor Kilkelly Colenso BBDO Producer
Reks Kok Colenso BBDO Retoucher
Katie Lark Colenso BBDO Business Director
Kate Mandy Colenso BBDO Group Business Director
Cameron McColl Colenso BBDO Editor
Jo Prestwood Forest & Bird Relationship's Manager
Levi Slavin Colenso BBDO Chief Creative Officer
Mia Williams Colenso BBDO Junior Integrated Producer
Jess Winchester Forest & Bird Group Manager Fundraising & Membership
Nick Worthington Colenso BBDO Creative Chairman
Dan Wright Colenso BBDO Executive Creative Director

Please tell us about the brand in relation to the locality or market where the product / service is distributed

New Zealand is home to over 200 native bird species. It’s a country defined by its unique birdlife, yet 80% of native birds are currently facing extinction. 2019 saw New Zealand’s largest seed mast in over 45 years. Forests produced a record amount of seed and fruit for all native species. Unfortunately, this food also fuelled plagues of rodents, stoats and possums that kill our birdlife when the food runs out. A recent estimate showed that 26.4m native birds, chicks and eggs are eaten by introduced predators every year. In partnership with Forest & Bird, we created a series of native bird posters. These posters were printed on the same edible corflute used to detect what predators are prevalent in forest areas. Bird pheromones were applied to the posters to attract predators, and they were left in the New Zealand bush to endure the same attacks our native birds do

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