SUGUSOKONI NEWDAYS (IT MEANS "NEW DAYS ARE JUST AROUND THE CORNER")

TitleSUGUSOKONI NEWDAYS (IT MEANS "NEW DAYS ARE JUST AROUND THE CORNER")
BrandNAOTARO MORIYAMA
Product / ServiceSUGUSOKONI NEWDAYS
CategoryA01. Excellence in Music Video
EntrantTYO INC. Tokyo, JAPAN
Idea Creation BOKU-YOU INC. Tokyo, JAPAN
Production TYO INC. Tokyo, JAPAN

Credits

Name Company Position
Shinichi Takizawa BOKU-YOU Inc. Creative Director
Natsuki Kogure Hakuhodo Inc. Art Director
Yuta Harasawa TYO Inc. Producer
Yoshihiro Yano TYO Inc. Producer
wataru sato TYO Inc. Director
Shuhei Onaga Freelance Cinematographer
Hiroki Nishigaya Freelance GAFFER

Background

Make it widely known that one of Japan's top singer/songwriters, Naotaro Moriyama is releasing a new song, "Sugu Soko ni NEWDAYS." In addition, bring some relief to the hearts of the Japanese audience exhausted by the coronavirus situation.

Describe the creative idea

This is a music video announcing the release of the new song, "Sugusokoni Newdays" (It means "NEW DAYS are just around the corner") by one of Japan's top singer/songwriters, Naotaro Moriyama. He wanted to bring the Japanese audience to a dreamlike world for even a little while to forget the harsh circumstances the coronavirus has brought into our lives. It was also an effort to contribute even a little to theme parks, which have been forced to close temporarily due to the virus spreading by filming the video at a local theme park with dwindling attendance. The silly video with a gentle worldview is sure to touch the hearts of many in addition to Moriyama's fans.

Describe the strategy

The coronavirus pandemic has not only affected the real world, but the world of entertainment has also been forced to shift to a remote structure. The world is now filled with content produced using split screens broadcasting people from different locations. Audiences are exhausted and left without their traditional escape from reality. Therefore, we built a dream world that is completely free from the influence of the coronavirus pandemic.

Describe the execution

The video was first released on YouTube on July 17, 2020, at a premiere where audience members enjoyed watching the video for the first time along with the artist himself. The audience entranced by this worldview has now watched the video repeatedly, like guests making repeat visits to a theme park.

Describe the outcome

Currently (as of November 30, 2020) the video has received 280 thousand playbacks. It has also received numerous comments from viewers, such as "Watching this video made me forget my worries," "The video made me feel like I was at a theme park or watching a circus," "The video made me think that the end of the coronavirus is coming. New days are coming! There is no doubt they are on their way!"

Links

Video URL