| Title | RECREATE PRIDE 2020 |
| Brand | GOOGLE PHILIPPINES, FACEBOOK PHILIPPINES, GLOBE TELECOM, PRIDE@TECH |
| Product / Service | RECREATE PRIDE 2020 |
| Category | A01. Activation by Location |
| Entrant | PROPEL MANILA Makati City, THE PHILIPPINES |
| Idea Creation | PROPEL MANILA Makati City, THE PHILIPPINES |
| Production | ELESI STUDIOS Makati, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Gino Nacianceno | Globe Telecom | Portfolio Manager for Content Ecosystems and Media Conglomerates |
| Patrick Marcelo | Globe Telecom | Brand Communications & Campaign Strategist |
| Ayee Villalon | Globe Telecom | Brand Communications & Campaigns Specialist |
| Gem Silvela | Facebook Philippines/ Pride@Tech | Project Coordinator |
| Marv Echipare | Google Philippines/ Pride@Tech | Senior Solutions Consultant |
| Love Del Rosario | Google Philippines/ Pride@Tech | Program Manager |
| Nico Malilin | Globe Telecom/ Pride@Tech | Vice President for Employee Experience |
| Herl Ramos | Globe Telecom/ Pride@Tech | User Experience Architect - Employee Experience |
| Stephanie Galera | IBM/ Pride@Tech | Global Diversity & Inclusion Leader - Workplace Programs and Community Engagement |
| Charz Mendoza | Globe Telecom/ Pride@Tech | Growth Design Manager |
| Carlo Noblezala | Analog Devices/ Pride@Tech | Manager |
| JC Valenzuela | Propel Manila 360 Incorporated | Chief Executive Officer |
| Raymund Sison | Propel Manila 360 Incorporated | Chief Creative Officer |
| Jeanne Go | Propel Manila 360 Incorporated | Chief Finance Officer |
| Maureen Valenzuela | Propel Manila 360 Incorporated | Chief Culture Officer |
| AJ Marquez | Propel Manila 360 Incorporated | Business Unit Director |
| Ana Rem Debil | Propel Manila 360 Incorporated | Associate Creative Director |
| Christa Gutierrez | Propel Manila 360 Incorporated | Senior Accounts Manager |
| Austin Tan | Propel Manila 360 Incorporated | Copywriter |
| Hayami Kudo | Propel Manila 360 Incorporated | Senior Art Director |
| Carleen Name | Propel Manila 360 Incorporated | Culture Head |
| Nichole Sanchez | Propel Manila 360 Incorporated | Art Director |
| Yenee Galicia | Propel Manila 360 Incorporated | Senior Copywriter |
| Third Lorenzo | Propel Manila 360 Incorporated | Art Director |
| Patty Villegas | Propel Manila 360 Incorporated | Community Manager |
| Ishka Maranan | Propel Manila 360 Incorporated | Data Analyst |
| Maxlee Merida | Propel Manila 360 Incorporated | Lead Data Analyst |
| Earl Guico | Elesi Studios | Head of Production |
| Josh Olasiman | Elesi Studios | Senior Content Creator |
| Raven Austria | Propel Manila 360 Incorporated | Data Analyst |
The pandemic cancelled all Pride Parades, but we know the fight for equality couldn’t be postponed. So at a time when we were all stuck at home and mass gathering wasn’t allowed, how do you gather a group of allies and supporters to show their Pride and unite for equality?
We turned everyone’s homes into marching grounds for Pride. Introducing Recreate Pride 2020: Pride March From Home. The first-ever online marching platform that let people march together for Pride from the comfort and safety of their homes, simply by using their mobile phones. Created by Facebook, Google, Globe, Pride@Tech, the platform www.marchforpride.com combined geolocation technology, the convenience of mobile, and the unstoppable desire to march for Pride, recreating the Pride March online.
In a conservative country like the Philippines, the LGBTQ+ is one of the most marginalized communities. And in the middle of a pandemic, this marginalization was felt even more — they had no Pride Parade and no safe space to express themselves as most were stuck in unwelcoming homes. What they had was a phone, a lot of time, and an unstoppable desire to march for equality. So we used all this time and all this passion, and turned them into rallying cry to Pride March from home.
We rallied the community to unite at www.marchforpride.com on Pride Day and Pride march from the safety of their homes and their phones. It was easy to do: 1) Set your virtual Pride route 2) Pick a rainbow color 3) Share your march Little did they know that their marches had the power to light up the Philippine map in glorious colors of Pride on Google Maps. And that was exactly what happened on Pride Day. On 27 June 2020, every rainbow route from every person contributed to make the Philippine map on Google light up in a beautiful display of Pride. An illuminated symbol that made it clear: Pride is unstoppable.
The campaign reached over 25M users across platforms. Picked up by local and international publications, with lots of free shoutouts and mentions from high-profile celebrities and influencers. But more importantly, it generated thousands of rainbow marches from over 400 locations, that lit up the Philippine map in beautiful display of Pride, thanks to all the user-generated routes marching a total of 108,421.4 KMS, more than enough to circumnavigate the equator, twice.