Why is this work relevant for Innovation?

Running AdWear combine the geographic information with big data, we master the TA structure and use this information to provide the most appropriate advertising content by exposing on runner’s LED aboard. So, we can provide more accurate and eye-catching advertising content. To achieve the comprehensive effect of mobile aboard, advertising distinction and accurate delivery. As the result, that create new mobile aboard and advertisements can approach the crowd actively instead of passively waiting. It will change the future advertising investment model.

Background

In Taiwan, From 2015 to 2019, the advertising volume of traditional media has decreased more than billions(NTD). The media has entered a fragmentation era: marketing resources are divided; the cost of transmitting and receiving messages is increasing; the advertising volume of traditional media has decreased. Ads are getting harder to connect TA... Can we have a new way to improve? Running Adwear is your answer.

Describe the idea

The use of cloud data in Taiwan is quite mature, and it can instantly provide environmental information, such as location, area, weather and population structure. When runners turn on the Bluetooth, they can get push messages. It makes advertisements more distinctive and more instant. We use this condition to create the first advertising internet which mainly focuses on runners. Combine the geographic information with big data, we master the TA structure, and use this information to provide the most appropriate advertising content by exposing on runner’s LED aboard. So, we can provide more accurate and eye-catching advertising content. To achieve the comprehensive effect of mobile aboard, advertising distinction and accurate delivery.

What were the key dates in the development process?

There are currently 5 million runners in Taiwan, where is the country with the highest density of runners. We have observed that street running has become a trend in Taiwan, and most runners will pass through crowded areas, and their range of movement is controllable. If these runners have advertisements on them, it will be the best mobile media aboard to achieve the goal of approaching consumers actively. We want to let 5 million runners become media and let advertisements actively approach TA!

Describe the innovation / technology

The use of cloud data in Taiwan is quite mature, and it can instantly provide environmental information, such as location, area, weather and population structure. When runners turn on the Bluetooth, they can get push messages. It makes advertisements more distinctive and more instant. We use this condition to create the first advertising internet which mainly focuses on runners. Combine the geographic information with big data, we master the TA structure, and use this information to provide the most appropriate advertising content by exposing on runner’s LED aboard. So, we can provide more accurate and eye-catching advertising content. To achieve the comprehensive effect of mobile aboard, advertising distinction and accurate delivery.

Describe the expectations / outcome

1. When Running Adwear first exposed online (website, Facebook and YouTube channel). This draws 6 media agencies attention immediately and actively ask for contact. 2. They all have willing to invest, to create a new way for digital, outdoor advertisement. 3. Response rate is six of ten media and Advertising agencies.