Title | UNI-FORM |
Brand | VOGUE |
Product / Service | FASHION |
Category | B01. Brand & Communications Design |
Entrant | OGILVY TAIWAN Taipei City, TAIWAN |
Idea Creation | OGILVY TAIWAN Taipei City, TAIWAN |
Idea Creation 2 | OGILVY HONG KONG, HONG KONG |
PR | OGILVY TAIWAN Taipei City, TAIWAN |
Name | Company | Position |
---|---|---|
Reed Collins | Ogilvy Hong Kong | Regional Chief Creative Officer |
Giant Kung | Ogilvy Taiwan | Chief Creative Officer |
Stratos Efstathiou | Ogilvy Hong Kong | Associate Creative Director |
Soenar Santoso | Ogilvy Hong Kong | Senior Art Director |
Dora Tsao | Ogilvy Taiwan | Creative Group Head |
Harper Chuang | Ogilvy Taiwan | Copywriter |
Ria Chien | Ogilvy Taiwan | Copywriter |
Grace Chien | Ogilvy Taiwan | Copywriter |
Zelda Chuang | Ogilvy Taiwan | Copywriter |
Tung Wang | Ogilvy Taiwan | Copywriter |
Alice Lin | Ogilvy Taiwan | Art Director |
Shao Shao | Ogilvy Taiwan | Art Director |
Shaoan Wang | Ogilvy Taiwan | Art Director |
Casper Ho | Ogilvy Taiwan | Designer |
Tony Yang | Ogilvy Taiwan | Designer |
Boga Hong | Ogilvy Taiwan | Designer |
Jeffrey Wu | Ogilvy Taiwan | Interactive Creative Director |
Dorthan Pan | Ogilvy Taiwan | Interactive Creative Director |
Cyan Weng | Ogilvy Taiwan | Content Director |
RingeCH Chen | Ogilvy Taiwan | Engineering Manager |
Zoe Chuang | Ogilvy Taiwan | General Manager |
Sylvia Chang | Ogilvy Taiwan | Account Director |
Sharney Chiang | Ogilvy Taiwan | Account Manager |
Liping Shih | Ogilvy Taiwan | Account Manager |
Irene Chao | Ogilvy Taiwan | Account Executive |
Hilary You | Ogilvy Taiwan | Account Executive |
Freya Chen | Ogilvy Taiwan | Account Executive |
Jen Jen | Ogilvy Taiwan | Account Executive |
Fupei Wang | Ogilvy Taiwan | Managing Director |
Milly Lin | Ogilvy Taiwan | Account Director |
Candy Wang | Ogilvy Taiwan | Office Communication Director |
Cathy Peng | Ogilvy Taiwan | Account Manager |
Tina Lien | Ogilvy Taiwan | Senior Account Executive |
Jen Hong | Ogilvy Taiwan | Associate Account Executive |
Angus Chiang | ANGUS CHIANG | Product Designer |
Lin Zhong | zhonglin_ | Director Of Photography |
Who says boys can’t wear skirts? Even though Taiwan seems to be a country that respects gender equality, quite a lot of bias still exists on school campuses. When it comes to the most basic issue of clothing, for example, girls are required to wear skirts, and boys are required to wear pants. In 2019, the students of Banqiao Senior High School decided to speak out, starting with the issue of clothes. During the school’s anniversary celebration, they called on their peers and teachers to wear skirts. It caused a storm of controversy across Taiwan. Voices respecting diversity should not be silenced. So Vogue Magazine joined forces with acclaimed fashion designer Angus Chiang, to design the UNI-FORM, a gender-free line of uniforms for girls and boys alike, transforming the students’ courage from a one-off event into a full-blown campus fashion.
Every item in this line of school uniforms remains true to the spirit of freedom and openness to change. When it came to the school badges on the uniforms, we referenced the common habit among students of filling in the empty parts in English letters with colored pens, and we redesigned the school badges in brightly colored patterns, adding other elements, like spontaneously pieced-together color blocks and the grid lines for writing Chinese characters found in exercise books. Then we unveiled it to the world, with a launch event during Taipei Fashion Week, a presence in Vogue’s online shop, and an official Instagram account. And we designed a lookbook and official website in the style of Taiwanese homework books.
Website URL | Social Media URL