THE HUGE WALL

TitleTHE HUGE WALL
BrandINTERNATIONAL FEDERATION OF SPORT CLIMBING + JAPAN MOUNTAINEERING AND SPORT CLI
Product / ServiceIFSC CLIMBING WORLD CHAMPIONSHIPS 2019
CategoryB01. Brand & Communications Design
EntrantPEN. Tokyo, JAPAN
Idea Creation PEN. Tokyo, JAPAN
Idea Creation 2 JAPAN MOUNTAINEERING AND SPORT CLIMBING ASSOCIATION (JMSCA) Tokyo, JAPAN
Production PEN. Tokyo, JAPAN
Additional Company DENTSU ON DEMAND GRAPHIC INC. Tokyo, JAPAN

Credits

Name Company Position
Taiji Kimura PEN.Inc. Art Director
Ryusuke Fujieda Japan Mountaineering and Sport Climbing Association Event Manager
Shinya Tamura Dentsu On Demand Graphic Inc. Printing Director
Yuta Harasawa TYO Inc. TYO drive Producer
Kanae Harada TYO Inc. TYO drive Production Manager

Cultural / Context information for the jury

Sport climbing is officially approved for 2020 Tokyo Olympics that made this minor sport game become much more well-known by the public in Japan. “IFSC Climbing World Championships 2019” was held in Hachioji, Tokyo. And it is an international event and a world summit - it’s the Olympic trial for 2020 Tokyo Olympics and thus, undoubtedly, a vitally important event for players indeed.

Translation. Provide a full English translation of any text.

We merged the letter “H” of “Hachioji” into the climbing wall (climbing volume) as the symbol of the visual identity . On key visual, we had this “wall of Hachioji” printed overlapping with the event information, It means a symbol of obstructions for players. By overprinting gold and silver ink over the letters, when it receives spotlight, the text fades and you will see the walls more clearly.

Tell the jury about the art direction.

In Japan, the public is getting more familiar with climbing but it’s not yet a renowned sport. We successfully impressed the public through this simple but imposing visual tool. The event was a huge success, it attracted a great number of audiences including new people who have never experienced sport climbing. It contributed to prompt the image of this sport.