TRACES OF PAIN-4.TWO BIRTHDAYS

TitleTRACES OF PAIN-4.TWO BIRTHDAYS
BrandTENCENT MEDIPEDIA
Product / ServiceTENCENT MEDIPEDIA APP
CategoryE03. Print & Publishing
EntrantTENCENT Shenzhen, CHINA
Idea Creation TENCENT Shenzhen, CHINA
Media Placement TENCENT Shenzhen, CHINA
PR TENCENT Shenzhen, CHINA
Production TENCENT Shenzhen, CHINA
Production 2 ZHENG&CO. Guangzhou, CHINA

Credits

Name Company Position
Vincent Li Tencent General Manager
Akae Wang Tencent Executive Creative Director
Zita Zou Tencent Copywriter
Akae Wang Tencent Copywriter
Ken Lin Tencent Art Director
Sonja Xu Tencent Assistant Art Director
Hunter Zhang Tencent Project Director
Nichole Yu Tencent Project Manager
Yolanda Zheng ZHENG&CO. Creative Director
Jasmine Zhu ZHENG&CO. Art Director
Amber Fang ZHENG&CO. Account Director

Cultural / Context information for the jury

The sensation of pain is an alarm signal sent through our body. Nevertheless, to live in a stressful, fast-paced world today, it seems quite common for many to endure and ignore their pain, until it develops and becomes insufferable, eventually leaving people with traces of pain. What we try to feature in our stories is the visual symbol of pain – scars. Tencent Medipedia is Tencent's online medical-information platform that offers professional and educational content for the public. Based on the true cases from the platform, we hope to tell the stories behind people’s scars, and reveal their silent fight against diseases. These scar stories are great examples of how advances in medical technology are making incisions smaller and help people heal better. More importantly, we want to emphasize that If people became more aware of their pain, they might save themselves from having scars.

Translation. Provide a full English translation of any text.

Headline: TWO BIRTHDAYS Body copy: Lin was born in December, but now his birthday is always celebrated in March. Today, it’s the tenth “birthday” party since his heart transplant. Ten years ago, he bedridden, and every single breath caused him great pain. After the heart transplant, it seemed that his clock had been turned back. Placing a hand on his chest, he said, “This scar brings me great joy.” He is spending his second life traveling with his wife and watching his son grow up. His wife has turned her immeasurable gratitude into an organ donation card, in the hope that one day, she could return that miracle for someone else.