Title | WILD LIFE CROCODILE |
Brand | CV CONSINA SEGARA ALAM |
Product / Service | CARABINER |
Category | B03. Print & Publishing |
Entrant | LOTUS:H Jakarta, INDONESIA |
Idea Creation | LOTUS:H Jakarta, INDONESIA |
Production | ILLUSION Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Dino Mojica | LOTUS:H | Executive Creative Director |
Ramdhan Hidayat | LOTUS:H | Creative Director |
Dennan Ahmad | LOTUS:H | Creative Group Head |
Wimala Djafar | LOTUS:H | Planning Director |
Ivan Christyanto | LOTUS:H | Account Director |
Rizky Yuliansyah | LOTUS:H | Account Manager |
Suryo Guritno | LOTUS:H | Agency Producer |
Dimas Arfiyanto | LOTUS:H | Art Director |
Uun Sutini | LOTUS:H | Account Manager |
Woon Hoh | LOTUS:H | Chief Creative Officer |
A carabiner is a specialized type of a metal loop with a spring-loaded gate used to quickly and reversibly connect components and widely used in rope-intensive activities such as climbing and outdoor activities. In this case we want to communicate everything will never let go with the strongest carabiner from Consina.
Consina Never Let Go
We create a story of wild animal hunting its prey such as Bear hunting Salmon fish, Crocodile hunting duck and Eagle hunting a rabbit with a real rope and real carabiner to analogized the USP of carabiners.