Title | PIZZA HUT X IKEA SÄVA |
Brand | PIZZA HUT HONG KONG |
Product / Service | PIZZA HUT |
Category | B04. Packaging Design |
Entrant | OGILVY HONG KONG, HONG KONG |
Idea Creation | OGILVY HONG KONG, HONG KONG |
Name | Company | Position |
---|---|---|
Reed Collins | Ogilvy Asia Pacific | Chief Creative Officer |
John Koay | Ogilvy Hong Kong | Executive Creative Director |
Matthew Nisbet | Ogilvy Hong Kong | Executive Creative Director |
Michele Salati | Ogilvy Hong Kong | Creative Director / Head of Art |
Ollie Davis | Ogilvy Hong Kong | Associate Creative Director |
Amy Cheng | Ogilvy Hong Kong | Associate Creative Director |
Soenar Santoso | Ogilvy Hong Kong | Senior Art Director |
Lucy McNally | Ogilvy Hong Kong | Photographer |
Jacqueline Ho | Hogarth | Agency Producer |
Iris Liu | Ogilvy Hong Kong | Executive Group Director |
Vincent Lam | Ogilvy Hong Kong | Account Director |
Rachel Tsui | Ogilvy Hong Kong | Account Manager |
Clover Yuen | Ogilvy Hong Kong | Account Executive |
Ray Lam | Ogilvy Hong Kong | Content Lead |
Jim Wong | Ogilvy Hong Kong | Content Strategist |
Ricky Chung | Ogilvy Hong Kong | Content Specialist |
Kaycee Li | Ogilvy Hong Kong | Senior Brand Strategist |
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In terms of Art Direction, we created our packaging for the Säva in-line with IKEA's established aesthetic. The giant pizza box that the flat-pack table was delivered in also featured step-by-step infographic instructions and IKEA's iconic typography. All of the content featuring the table was purposefully shot on either a solid yellow or plain white background - keeping the Säva and the Pizza Hut x IKEA meatball pizza the focal point. In our launch film we used multiple close ups of the Säva to accentuate its curves and cheekily position it as a 'design classic'.