Title | TICKETS FROM AAREY |
Brand | AAREY CONSERVATION GROUP |
Product / Service | NGO |
Category | B01. Brand & Communications Design |
Entrant | McCANN INDIA Mumbai, INDIA |
Idea Creation | McCANN INDIA Mumbai, INDIA |
Production | McCANN INDIA Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Prasoon Joshi | McCann Worldgroup | Chairman & CCO |
Ashish Chakravarty | McCann Worldgroup | Head of Creative |
Abhinav Tripathi | McCann Worldgroup | Executive Creative Director |
Vikram Dhembare | McCann Worldgroup | Creative Director |
Nishant John | McCann Worldgroup | Creative Director |
Shivam Ingale | McCann Worldgroup | Art Director |
Sanket Kalgaonkar | McCann Worldgroup | Art Director |
Swapnil Vinerkar | McCann Worldgroup | Art Director |
Pratik Jagtap | McCann Worldgroup | Art Director |
Kinal Varu | McCann Worldgroup | Art Director |
Sheel Dsouza | McCann Worldgroup | Copywriter |
How do you show the true cost of cutting down an entire forest for a new metro line? By showing people what they’re paying for it. We did this by painstakingly carving out proposed new station names onto dead leaves from the Aarey forest. Each leaf was painstakingly etched with love and care. And were then individually mailed to influential figures and uploaded to social media as posts, to show people just how important Aarey forest is to the city.