Title | QIXI_KISS BOTTLE |
Brand | BUDWEISER |
Product / Service | BUDWEISER QIXI KISS BOTTLE |
Category | C04. Packaging Design |
Entrant | BUDWEISER CHINA Shanghai, CHINA |
Idea Creation | BUDWEISER CHINA Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Woody Pan | DraftLine (Budweiser) | Creative Director |
Arya Wu | DraftLine (Budweiser) | Associate Creative Director |
Leo ZHANG | draftLine(Budweiser) | Executive Creative Director |
Uma Zheng | DraftLine (Budweiser) | Associate Creative Director |
In Chinese social media, the LGBTQ community faces heavy discrimination and hate crimes, and the media actively censors LGBTQ topics on the Internet.
Kiss bottle - we illustrated two pair of lovers with kissing face on each bottle. When two bottles were combined, they created a kissing couple. And when different bottles were combined with each other, different kinds of lovers were represented.