QIXI_KISS BOTTLE

TitleQIXI_KISS BOTTLE
BrandBUDWEISER
Product / ServiceBUDWEISER QIXI KISS BOTTLE
CategoryC04. Packaging Design
EntrantBUDWEISER CHINA Shanghai, CHINA
Idea Creation BUDWEISER CHINA Shanghai, CHINA

Credits

Name Company Position
Woody Pan DraftLine (Budweiser) Creative Director
Arya Wu DraftLine (Budweiser) Associate Creative Director
Leo ZHANG draftLine(Budweiser) Executive Creative Director
Uma Zheng DraftLine (Budweiser) Associate Creative Director

Cultural / Context information for the jury

In Chinese social media, the LGBTQ community faces heavy discrimination and hate crimes, and the media actively censors LGBTQ topics on the Internet.

Tell the jury about the illustration.

Kiss bottle - we illustrated two pair of lovers with kissing face on each bottle. When two bottles were combined, they created a kissing couple. And when different bottles were combined with each other, different kinds of lovers were represented.