KISS 3

Short List
TitleKISS 3
BrandMCDONALD'S
Product / ServiceBURGER
CategoryD03. Print & Publishing
EntrantTBWA\THAILAND Bangkok, THAILAND
Idea Creation TBWA\THAILAND Bangkok, THAILAND
Production LE PHOTOGRAPHE Bangkok, THAILAND
Production 2 VISIONARY BANGKOK, THAILAND

Credits

Name Company Position
Veradis Vinyaratn TBWA\Thailand Chief Creative Officer
Gigi Lee TBWA\Group Malaysia Chief Creative Officer
Melvin Mangada TBWA\Santiago Mangada Puno Chief Creative Officer
Chanatthapol Tiensri TBWA\Thailand Executive Creative Director
Panupak Siripakdee TBWA\Thailand Creative Director
Kunanun Manusutthipong TBWA\Thailand Associate Creative Director
Ronnapop Chaiyanant TBWA\Thailand Creative Group Head
Veradis Vinyaratn TBWA\Thailand Copywriter
Chanatthapol Tiensri TBWA\Thailand Copywriter
Gigi Lee TBWA\Group Malaysia Art Director
Melvin Mangada TBWA\Santiago Mangada Puno Art Director
Panupak Siripakdee TBWA\Thailand Art Director
Kunanun Manusutthipong TBWA\Thailand Art Director
Dethritt Limsiriphan TBWA\Thailand Art Director
Dissapon Sarkorn TBWA\Thailand Art Director
Ronnapop Chaiyanant TBWA\Thailand Copywriter
Thananwatch Vipassuwan TBWA\Thailand Copywriter
Phanisa Wangsuk TBWA\Thailand Copywriter
Werawat Rangruktham TBWA\Thailand Agency Producer
Pattaranuch Noimeecharoen TBWA\Thailand Agency Producer
Saithip Suravinon TBWA\Thailand Business Director
Pimruetai Akarawatsoonthorn TBWA\Thailand Account Director
Napasnan Thanakonrungwit TBWA\Thailand Senior Account Executive
Virunan Chiddaycha Le Photographe Photographer
Nartnada Sukchanthor Le Photographe Production House Producer
Surapun Thussanasriworakarn Le Photographe Assistant
Tanaphon Rinnajid Le Photographe Assistant
Usa Buapli Le Photographe Assistant
Wattanachok Chumkua Le Photographe Assistant
Atsanee Srimuang Le Photographe Assistant
Thunyaluck Quwajantranund Le Photographe Food Stylist
Taweesit Mannark Le Photographe Make Up & Hair
Visionary Bangkok Visionary Bangkok Retoucher

Cultural / Context information for the jury

McDonald’s has always believed in love, as reflected in our brand’s slogan, “I’m lovin’ it”. However, that love is not reserved for only people but the love between you and your McDonald’s burger. This is what our campaign sets out to show: the visual impact of the romantic moment between our consumers and our iconic burgers. But, what would be the best date to launch our campaign? Well, it’s definitely Valentine’s Day, the day of love!

Tell the jury about the photography. Do not name the photographer.

The scenario is created in close-up shot to emphasize the romantic emotion. Also the low-key style embodies the sense of intimacy and the use of lighting to illustrate the emotional perspective, focusing at the KISS.