| Title | LESSSALT |
| Brand | THAI HEALTH PROMOTION FOUNDATION |
| Product / Service | THAI HEALTH PROMOTION FOUNDATION |
| Category | B02. Non-profit / Foundation-led Education & Awareness |
| Entrant | CJ WORX Bangkok, THAILAND |
| Idea Creation | CJ WORX Bangkok, THAILAND |
| Media Placement | SPORE Bangkok, THAILAND |
| PR | SPORE Bangkok, THAILAND |
| Production | BOBEYEVIEW Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Saharath Sawadatikom | CJ WORX | Chief Creative Officer |
| Saharath Sawadatikom | CJ WORX | Executive Creative Director |
| Saharath Sawadatikom | CJ WORX | Art Director |
| Saharath Sawadatikom | CJ WORX | Copywriter |
| Natkanate Ruengrujmethakul | CJ WORX | Creative Director |
| Natkanate Ruengrujmethakul | CJ WORX | Art Director |
| Natkanate Ruengrujmethakul | CJ WORX | Copywriter |
| Suparkorn Kansamread | CJ WORX | Art Director |
| Satawat Tangpuangporn | CJ WORX | Copywriter |
| Kritchanon Srisawai | CJ WORX | Copywriter |
| Benjawan Sengtee | CJ WORX | Producer |
| Rotjarin Sangteerapanit | Spore Bangkok | Social Media Group Head |
| Pruksa Houlraluck | Spore Bangkok | Social Media Senior Art Director |
| Raphatsorn Paphatchaya | Spore Bangkok | Social Media Copywriter |
| Chawana Keeratiyutamonkul | CJ WORX | Managing Director |
| Warapan Pornpichitpan | CJ WORX | Business Director |
| Pinpinat Piyatataungvara | CJ WORX | Associate Business Director |
| Somrutai Jaramornburapong | CJ WORX | Account Manager |
| Natcha Assavamakmanee | CJ WORX | Account Executive |
| PALIN SANTAVANOND | CJ WORX | Account Executive |
| Theerawut Sathitphattarakul | Spore Bangkok | Communications Manager |
| Khwanchanok Poochaiwattananon | CJ WORX | Asst. Digital Planning Director |
| Tunyanut Somboon | Spore Bangkok | Media Planning |
| Sereephap Sourtanglai | CJ WORX | Digital Designer |
We launched the LESSSALT campaign at the Kidney Day event. At that time, there were famous doctors and nutritionists giving knowledge about salt intake with LESSSALT spoons. LESSSALT is not manufactured for sale. On the other hand, we have applied them as a tool for educating about salt consumption nationwide.