Describe the creative idea

Bandages are the only protection for the faces of the medical teams from the 8-hour weight of goggles and masks. We received heartfelt handwritten messages from the public and printed them on 5cmX2cm bandages. Through the #Cheeringbandage hashtag, handwritten notes, direct messages, and AR-selfies on Instagram, messages of support were compiled. Those sincere handwritings were printed in the center of the bandages with a specially made printer. Through this process, 400,000 unique bandages were produced and delivered nationwide to the 37 hospitals and screening-clinics treating COVID-19. When the medical-professionals enter the screening-center and treatment-rooms, they use the “cheering bandages”. Whenever they put them on, they not only protect themselves from physical wounds but also receive the messages-of-support with their own eyes and skin.

Describe the execution

1.Messages submission An Instagram account (@cheeringbandage) was created, and a film was released to announce the campaign and encourage participation through handwriting, direct-messages, AR-filters, and GIF-stickers. 2.Production The bandages produced complying with the safety-regulations. A custom-made printer was implemented for the campaign to place a variety of handwritings in the center of the bandage. 3.Delivery To ensure that “Cheering Bandages” were supplied to the forefront, the medical team’s working hours, environment, number of COVID-19 cases, and number of diagnostic tests were collected and analyzed comprehensively before delivery. 400,000 bandages were delivered nationwide to the 37 medical facilities treating COVID-19. Whenever medical-team put the bandages on, they were able to receive the messages of support with their own eyes and skin. 4.Production of AR Cheering Bandage Additionally, “Cheering-Bandage-AR-filter” and stickers were released on social media, allowing the public to indirectly experience and sympathize with the distress of the healthcare-workers.