Title | THE PUNISHING SIGNAL |
Brand | MUMBAI POLICE |
Product / Service | THE PUNISHING SIGNAL |
Category | B02. Non-profit / Foundation-led Education & Awareness |
Entrant | FCB INTERFACE Mumbai, INDIA |
Idea Creation | FCB INTERFACE Mumbai, INDIA |
Production | FCB INTERFACE Mumbai, INDIA |
Additional Company | LODESTAR UM Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Susan Credle | FCB India | Global Chief Creative Officer |
Fred Levron | FCB India | Worldwide Creative Partner |
Rohit Ohri | FCB India | Group chairman and CEO |
Robby Mathew | FCB India | Chief Creative Officer |
Joemon Thaliath | FCB India | Chief Executive Officer |
Mukesh Jadhav | FCB India | Senior Creative Director |
Rakesh Menon | FCB India | Senior Creative Director |
Shailesh Gupte | FCB India | Senior Vice President |
Sudarshan Karandikar | FCB India | Account Executive |
Omkar Kulkarni | FCB India | Account Executive |
Mukesh Jadhav | FCB India | Art Director |
Mayuresh Vengurlekar | FCB India | Art Director |
Ravi Ananthan | FCB India | Associate Creative Director |
Siddharth Kutty | FCB India | Copywriter |
Dhruv Jha | FCB India | Media Consultant |
Amit Raina | FCB India | Media Manager |
Alpa Jobalia | FCB India | National Head - Films |
Mazhar Khan | FCB India | Sr. Films Executive |
Akshay Nair | 30ML Ideas Productions | Director |
Sukirth Rao | 30ML Ideas Productions | Film Producer |
Archana Sarkar | 30ML Ideas Productions | Film Producer |
Shwetabh Mishra | 30ML Ideas Productions | Film Producer |
Rupesh Gor | FCB India | Manager - Design |
Dipti Ronghe | FCB India | AV Assistance |
Prashant Pawar | FCB India | co-ordination |
Pratik Mhatre | FCB India | co-ordination |
Ahel Maswood | FCB India | co-ordination |
jeeJaiee Thakur | FCB India | co-ordination |
Vishnu Sudarshan | FCB India | co-ordination |
Yogesh bhusare | FCB India | co-ordination |
Purbali Mukherjee | FCB India | co-ordination |
Arushi Phillips | FCB India | Coporate Communication Manager |
After many attempts to curb reckless honking, Mumbai Police did what fines couldn’t – change behaviour with humour. They turned traffic signals into Punishing Signals. When honking crossed 85 dB, the signal countdown timer would reset. Making impatient motorists wait longer. Turning their own impatience against them.