Title | RESTART INDIA |
Brand | LIFEBUOY |
Product / Service | HAND HYGIENE |
Category | A02. OTC Applications |
Entrant | MULLEN LINTAS Mumbai, INDIA |
Idea Creation | MULLEN LINTAS Mumbai, INDIA |
Idea Creation 2 | MULLENLOWE SINGAPORE, SINGAPORE |
Name | Company | Position |
---|---|---|
Sagar Kapoor | Lowe Lintas India | Chief Creative Officer |
Sarvesh Raikar | Lowe Lintas India | Regional Creative Officer |
Joybrato Dutta | Lowe Lintas India | Unit Creative Director |
Vinay Vinayak | MullenLowe Singapore | Global Business Director |
Sharmine Panthanky | Lowe Lintas India | Executive Vice President |
Pratiik Pathare | Lowe Lintas India | Associate Vice President |
Florence Bhang | Lowe Lintas India | Brand Services Manager |
The film was launched when India was coming out of a lockdown. And India’s biggest tournament starting was a symbol of India starting once again. There was a tone of optimism but with a voice of caution. In the film, we drew a parallel between cricket and daily life restarting. The audio was written using cricket lingo yet explaining the moments. For example, while talking about new partnerships we showed how it can be formed between a bus conductor and a passenger. Similarly, we showed people coming back home after a long time, an ice-breaker moment between two colleagues, an office -oer getting in a cab. Every situation showcased what restarting India would mean. And how Lifebuoy can protect you in every situation. All with an important message from the Indian Cricket team’s captain - Virat Kohli, who asks people to take precautions so that India never stops again.