RESTART INDIA

TitleRESTART INDIA
BrandLIFEBUOY
Product / ServiceHAND HYGIENE
CategoryA02. OTC Applications
EntrantMULLEN LINTAS Mumbai, INDIA
Idea Creation MULLEN LINTAS Mumbai, INDIA
Idea Creation 2 MULLENLOWE SINGAPORE, SINGAPORE

Credits

Name Company Position
Sagar Kapoor Lowe Lintas India Chief Creative Officer
Sarvesh Raikar Lowe Lintas India Regional Creative Officer
Joybrato Dutta Lowe Lintas India Unit Creative Director
Vinay Vinayak MullenLowe Singapore Global Business Director
Sharmine Panthanky Lowe Lintas India Executive Vice President
Pratiik Pathare Lowe Lintas India Associate Vice President
Florence Bhang Lowe Lintas India Brand Services Manager

Write a short summary of what happens in the film

The film was launched when India was coming out of a lockdown. And India’s biggest tournament starting was a symbol of India starting once again. There was a tone of optimism but with a voice of caution. In the film, we drew a parallel between cricket and daily life restarting. The audio was written using cricket lingo yet explaining the moments. For example, while talking about new partnerships we showed how it can be formed between a bus conductor and a passenger. Similarly, we showed people coming back home after a long time, an ice-breaker moment between two colleagues, an office -oer getting in a cab. Every situation showcased what restarting India would mean. And how Lifebuoy can protect you in every situation. All with an important message from the Indian Cricket team’s captain - Virat Kohli, who asks people to take precautions so that India never stops again.

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