Title | WHERE BABIES COME FROM |
Brand | GENEA |
Product / Service | IVF AND FERTILITY SERVICES |
Category | E01. Direct to Patient |
Entrant | CHE PROXIMITY Melbourne, AUSTRALIA |
Idea Creation | CHE PROXIMITY Melbourne, AUSTRALIA |
Media Placement | CHE PROXIMITY Melbourne, AUSTRALIA |
PR | CHE PROXIMITY Melbourne, AUSTRALIA |
Production | CHE PROXIMITY Melbourne, AUSTRALIA |
Production 2 | DIVISION Sydney, AUSTRALIA |
Post Production | CHE PROXIMITY Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Nicole Papoutsis | Genea | Head of Brand and Marketing |
Alice Ross | Genea | Corporate Communications Manager |
Karen Sivieng | Genea | Digital Co-Ordinator |
Elizabeth Gosch | Genea | Corporate Communications Manager |
Philip Kim | Genea | Graphic Designer |
Chris Howatson | CHE Proximity | Chief Executive Officer |
Ant White | CHE Proximity | Chief Creative Officer |
Renee Hyde | CHE Proximity | Managing Partner |
Cameron Hoelter | CHE Proximity | Executive Creative Director |
Richard Shaw | CHE Proximity | Creative Director |
Jeremy Hogg | CHE Proximity | Creative Director |
Fee Millist | CHE Proximity | Senior Copywriter |
Darren Cole | CHE Proximity | Head of Design |
Trent Michael | CHE Proximity | Senior Designer |
Sebastian Perez de Arce | CHE Proximity | Senior Designer |
Reece Lawson | CHE Proximity | Digital Design Lead |
Nicholas Biggs | CHE Proximity | Account Director |
Judy Crema | CHE Proximity | Senior Account Director - PR |
Nick Zonnios | Clemenger BBDO | Head of PR |
Lauren Hunt | Clemenger BBDO | Senior Business Director - PR |
Katherine McCulloch | CHE Proximity | Research Marketing Manager |
Holly Alexander | CHE Proximity | Director, Strategic Production |
Elena Szymanski | CHE Proximity | Broadcast Producer |
Anna Boucaut | CHE Proximity | Technology Project Manager |
Sebastian Bennett-Leat | CHE Proximity | Technology Project Manager |
King Yong | CHE Proximity | Senior Editor |
Patrik Fagard | CHE Proximity | Creative Technologist |
Andy Stewart | CHE Proximity | Creative Technologist |
Mike Deane | CHE Proximity | Chief Media Officer |
Tim Russell | CHE Proximity | Head of Strategy, Media |
Anna Longson | CHE Proximity | Integrated Planner |
Yenfei Tan | CHE Proximity | Addressable Manager |
Katrina Anastasi | CHE Proximity | Digital Executive |
In Australia, we are limited by some key restrictions around healthcare advertising. Advertising regulations dictate that we cannot solicit any patient testimonial whatsoever within the communications. Moreover, we cannot be interpreted as giving any form of medical advice in consumer-facing advertising.
Our targets were those in the market for IVF and Healthcare professionals. For both, we needed to increase Awareness and Consideration of Genea. To do this we designed our work to make a distinctive brand statement while at the same time extending through the funnel and driving further customer engagement.