Title | BROKEN DREAMS |
Brand | RESAPP HEALTH |
Product / Service | SLEEPCHECK |
Category | A05. Health & Wellness Tech |
Entrant | ISOBAR Sydney, AUSTRALIA |
Idea Creation | ISOBAR Sydney, AUSTRALIA |
Production | RUMBLE STUDIOS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Marcel Moniaga | Isobar Australia | Creative Director |
Hadleigh Sinclair | Isobar Australia | Creative Director |
Patrick Anderson | Isobar Australia | Copywriter |
Lauren Hartwell | Isobar Australia | Planning Director |
Tom Pearce | Isobar Australia | Producer |
Mel Sultana | Isobar Australia | Operations Manager |
Lindsay Batstone | Isobar Australia | Account Director |
Emily Taylor-Delplanque | Isobar Australia | Account Director |
Thomas Tearle | Isobar Australia | Managing Director |
Snoring can signal sleep apnoea, which can lead to serious health complications. To launch SleepCheck, an at home sleep apnoea diagnostic app, we targeted snorer’s partners creating radio ads based around disrupted dreams - From Origin Heroism, to Oscar’s night, to romantic Sea Captains - each radio ad told the story of a dreamer’s slumber being disturbed by their snoring partner.
ROMANCE A charming male voice begins to read exactly what happens in a romantic dream – a dream that’s being had by a snorer’s partner. SFX: The scene is set with romantic music. VO: The captain’s hand found the arch of her neck. As he looked deep into her eyes, an expression crossed his face. In any other man, she would have called it love. A rush of delight came over her. He grasped her, and whispered: "Tracey, would zzzzzzzzzzz.” We hear very loud snoring that abruptly destroys the romantic dream. Snorer’s partner (Tracey): Ah for the love of... VO: (Starts abruptly) Your partner’s snoring not only ruins your dreams, if it’s sleep apnoea, it could be ruining their health. SleepCheck is an app that tells you if there’s more to their snore. Search SleepCheck on the App Store. Disclaimer: Always read the instructions for use. OSCARS In this dream, we hear an acceptance speech at the Academy Awards. Our dreamer has just won best actress! SFX: We hear loud applause and award ceremony music. It stops when the acceptance speech begins. Rupert VO: (Over the PA System): This is the first award and first nomination for the Australian actress. Nikki VO (the dreamer): (holding back tears). Wow….what an honour, I’ve never ever acted before. I’m just an accountant from Wagga. Uhm...I want to thank the acad...zzzzzzzz We hear very loud snoring that abruptly destroys the wonderful dream. Nikki: Snorer’s partner: arghhh! Not aga…. VO: (Starts abruptly) Your partner’s snoring not only ruins your dreams, if it’s sleep apnoea, it could be ruining their health. SleepCheck is an app that tells you if there’s more to their snore. Search SleepCheck on the App Store. Disclaimer: Always read the instructions for use. RUGBY A sports commentator (think Ray Warren) begins to give a play-by-play of a bloke’s dream about winning the State of Origin Grand Final for his team. SFX: We hear loud cheering – the sort you’d expect from an State of Origin Grand Final. Lee VO: Quick play the ball to the rookie who steps – he beats 1, 2, 3, oh he’s taken the whole team on...he’s gonna score in the corner. Yes!...but did he get the ball down?! Has Dave made rugby league history? Let’s look at the replay and zzzzzzzzzz. We hear very loud snoring that abruptly destroys the final triumphant moment of the original match dream. Snorer’s partner: arghhh! You cannot be seri…. VO: (Starts abruptly) Your partner’s snoring not only ruins your dreams, if it’s sleep apnoea, it could be ruining their health. SleepCheck is an app that tells you if there’s more to their snore. Search SleepCheck on the App Store. Disclaimer: Always read the instructions for use.