| Title | THE SLEEPY TOWN WITH A SNORING PROBLEM |
| Brand | RESAPP HEALTH |
| Product / Service | SLEEPCHECK |
| Category | A05. Health & Wellness Tech |
| Entrant | ISOBAR Sydney, AUSTRALIA |
| Idea Creation | ISOBAR Sydney, AUSTRALIA |
| Media Placement | CARAT Sydney, AUSTRALIA |
| PR | THE PR GROUP Sydney, AUSTRALIA |
| Production | MINT FILMS Glebe, AUSTRALIA |
| Post Production | RUMBLE STUDIOS Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Marcel Moniaga | Isobar Australia | Creative Director |
| Hadleigh Sinclair | Isobar Australia | Creative Director |
| Patrick Anderson | Isobar Australia | Copywriter |
| Lauren Hartwell | Isobar Australia | Planning Director |
| Tom Pearce | Isobar Australia | Producer |
| Mel Sultana | Isobar Australia | Operations Manager |
| Mel Sultana | Isobar Australia | Operations Manager |
| Lindsay Batstone | Isobar Australia | Account Director |
| Emily Taylor-Delplanque | Isobar Australia | Account Director |
| Thomas Tearle | Isobar Australia | Managing Director |
| Hans Christian Berents | Isobar Australia | Creative Director |
| Phil Robbie | Isobar Australia | Art Director |
| Stephanie Vachon | Isobar Australia | Art Director |
| Josh and James N/A | Tuross Head Butchers | N/A |
| Rhonda & Ruedy N/A | R&R Tuross Hardware | N/A |
| Shannon & Casey N/A | Boatshed Cafe | N/A |
| Janine N/A | Sails Cafe | N/A |
| Mick N/A | Tuross Head Motel | Owner |
| Ian N/A | N/A | N/A |
| Janelle & Derek N/A | N/A | N/A |
| Maz & Sophie N/A | N/A | N/A |
‘The Sleepy Town With a Snoring Problem’, is a short film featuring residents from small New South Wales coastal town, Tuross Head, who were struggling to get a decent night’s sleep thanks to their snoring partners. The town symbolised a microcosm of Australia’s sleep apnoea problem. The film tells the story of how the sleepless residents of Tuross Head reach out to local snorers by creating bespoke ads around the town - including ads on local community radio station, 2EAR FM, full-page ads in the local weekly newspaper, Narooma News, banners throughout the town, personalised coasters at The Tuross Head Country Club and mobile billboard trucks - to persuade their partners to download SleepCheck and find out whether their snoring could be a sign of sleep apnoea.