OPIOIDS CAN TAKE AWAY MORE THAN PAIN

TitleOPIOIDS CAN TAKE AWAY MORE THAN PAIN
BrandRETURNTOWORKSA
Product / ServiceHEALTH INFORMATION SERVICES
CategoryB01. Brand-led Education & Awareness
EntrantSHOWPONY ADVERTISING Adelaide, AUSTRALIA
Idea Creation SHOWPONY ADVERTISING Adelaide, AUSTRALIA
Idea Creation 2 SHOWPONY ADVERTISING Adelaide, AUSTRALIA
Production SHOWPONY ADVERTISING Adelaide, AUSTRALIA

Credits

Name Company Position
Parris Mesidis Showpony Group Creative Director
Rory Rory Kennett-Lister Showpony Creative Director
Emerson Hoskin Showpony Filmmaker
Andy Scott Showpony Copywriter
Ana Coelho Showpony Account Director
Chris Kim Showpony Senior Art Director
Micky Grant Micky Grant Productions Pty Ltd Producer
Justin Astbury Astbury Audio Sound Engineer
Carmel Alfano Showpony Senior Account Manager
Matic Prusnik mpcolour.co Colourist

Write a short summary of what happens in the film

Using four dangerous side effects connected with prescription opioids as thematic triggers, we created a layered narrative exploring different experiences of suffering and loss. Opening with a prescription slip being signed and pushed towards camera, the film shows a middle-aged truck driver, a young couple, an elderly woman and a young man, each contending with a different physical or psychological opioids-related side effect. The truck driver becomes drowsy and falls asleep at the wheel. The young couple’s relationship is breaking down. The elderly woman has diminished awareness and mobility, and the young man is experiencing crippling anxiety. While depicting seemingly unrelated events, it is eventually revealed with the poignant super; ‘opioids can take away more than pain’, that prescription opioids are the common cause for their suffering.

Tell the jury about the creation of the original music, choice of music track or about the elements of sound design.

The track we used for this awareness film is literally a library track, sourced from a popular stock music site. In isolation, it was a generic track with generic lyrics. But in the context of our creative, with careful editing and the introduction of SFX to build dynamics, it became something profound. The lyrics were edited to provide poignant contrast to the vision. When the film reaches its dramatic conclusion we hear, “… love, you’re the only one I know. Please never let me go.” – a final, emotive exclamation that perfectly encapsulates the heartbreaking nature of opioid addiction. Underneath the music and lyrics, reverb was introduced to help build tension and emotion. The collective effect was so powerful that the decision was made to omit all dialogue. Instead, we relied on music and lyrics to open our narrative to subjective interpretation and connect with the widest possible audience.

Links

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