| Title | STAY ALERT SONG |
| Brand | SMV JAPAN |
| Product / Service | PORTABLE ALCOHOL DISINFECTANT SPRAY |
| Category | A03. OTC Products / Devices |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| PR | DENTSU EAST JAPAN Tokyo, JAPAN |
| Production | AOI PRO. INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yusuke Shimano | DENTSU INC. | Creative Director / Copywritter |
| Ryosuke Sone | DENTSU INC. | Film Director / Art Director |
| Chiemi Manako | DENTSU INC. | Copywritter |
| Masaomi Watanabe | AOI Pro | Executive Producer |
| Yoko Asano | AOI Pro | Planner |
| Katsuhiro Uto | WOO inc. | Designer |
| Takayuki Tomita | DENTSU EAST JAPAN INC. | Planner |
| Yuu Iida | DENTSU EAST JAPAN INC. | Account Executive |
| Chari - | Freelance | Illustrator |
| Eric Reiff | audioforce | Sound Designer |
Because the company sells portable alcohol sanitizer sprays, which are essential in the new normal , the message is not limited to the product, but also to "various things to be aware of in the new normal for a safe and secure world for people". To do so, we created a charming, original character and song, and aimed to create a video that would brighten the spirits of those who saw it.
This movie was released immediately after the state of emergency was lifted in Japan. While the world was overwhelmed with the joy of being able to see people for the first time in a long time after the declaration of the state of emergency was lifted, there were concerns about a second wave, just like in other countries. In this situation, SMV JAPAN put their message on what they wanted to keep in mind even after the declaration of the state of emergency was lifted.
We created an original song and characters to help people learn what they need to be aware of even after the emergency declaration is lifted, in a fun and informative way without being too formal. By turning it into a song, I aimed to create a tone that would be accessible to both children and adults.
We decided to create enlightening content that all Japanese would love in order to keep the hand washing and sanitizing habits that have taken hold throughout Japan. We started a project to introduce the NEW NORMAL lifestyle with original characters singing, so that Japanese people who love anime would be interested in it.
It was released on YouTube & rolled out on social networking sites at the end of May 2020, coinciding with the timing of the state of emergency declaration being lifted.
Including the historically authoritative Mehshots and ads of the world, which features international advertising examples with 200,000 followers. The film has been published in many overseas media. In Japan, the movie received a great deal of publicity as a timely movie, and was even featured in an article on frame photos.