«GET YOU ALONG»CREATIVE AMINATED ADS FOR HUAWEI P40 SERIES

Bronze Spike
Title«GET YOU ALONG»CREATIVE AMINATED ADS FOR HUAWEI P40 SERIES
BrandHUAWEI DEVICE CO., LTD.
Product / ServiceHUAWEI P40 SERIES
CategoryB04. Animation
EntrantCIG (CREATIVE & INTERACTION GROUP) Beijing, CHINA
Idea Creation CIG (CREATIVE & INTERACTION GROUP) Beijing, CHINA
Production CIG (CREATIVE & INTERACTION GROUP) Beijing, CHINA

Credits

Name Company Position
dechun qiu CIG Creative Director
na zhang CIG Copywriter

Write a short summary of what happens in the film.

Huawei P40 series, as the flagship image model in Huawei's mobile phone products, creates an extraordinary image experience with super-sensing Leica five cameras.How to convey the powerful photography function of Huawei P40 series to consumers and make clear the three main functions of "OIS on Ultra Vision Camera, dark shooting and Golden Snap-AI Best Moment" functions are the main creative topics of this time. In the style of realistic 3D animation, it takes a small rabbit as the protagonist, and a series of thrilling encounters with many natural enemies, such as fox, black panther and eagle, and USES the photography function of P40 to save the day. The title of the film, "Get You Along", also highlights the importance of mobile phones in the story. VO and picture create a more comedic conflict, powerfully and subtly highlight product function points, so as to arouse further attention.

Cultural / Context information for the jury

none

Tell the jury about the animation used and summarise any relevant challenges or techniques.

We gave up the traditional way of character interpretation and monotonous functional DEMO, and boldly used animals as the main line to string the whole story. In the style of realistic 3D animation, it takes a small rabbit as the protagonist, and a series of thrilling encounters with many natural enemies, such as fox, black panther and eagle, and USES the photography function of P40 to save the day. The title of the film, "Get You Along", also highlights the importance of mobile phones in the story. Creative USES another narrative line of the rabbits and their companions bragging to establish a rabbit's interesting personality.