| Title | FLEXIBLE HEAD |
| Brand | P&G |
| Product / Service | GILLETTE BLUE II |
| Category | A01. Direction |
| Entrant | PLUSH PICTURE Jakarta , INDONESIA |
| Idea Creation | AMBILHATI Jakarta, INDONESIA |
| Production | PLUSH PICTURE Jakarta, INDONESIA |
| Name | Company | Position |
|---|---|---|
| Sandru Emil | Ambilhati | Creative Business Director |
| Febrian Adiputra | Ambilhati | Creative Group Head |
| Deani Apri Yanti | Ambilhati | Copywriter |
| Bonaventure Eki | Ambilhati | Art Director |
| Syaiful Hadi | Ambilhati | Agency Producer |
| Rolaand Tan | PLUSH Pictures | Executive Producer |
| Dimas Djayadiningrat | PLUSH Pictures | Film Director |
| Clarissa Adinegoro | PLUSH Pictures | Producer |
| Arief Retno Pribadi | PLUSH Pictures | Director Of Photography |
| Sunny Side Up | Sunny Side Up | Post Production |
| Pop Up | Pop Up Audiopost | Music |
We wanted the audience to be aware that the Gillette Blue II razor has a flexible head & that it was not only safe, but also a lot of fun to use.
Our director decided to make this story about a boy getting a girl. Initially when unshaved, girl was disgusted by the boy. Only after boy shaved, using the flexible, safe & fun Gillette Blue II razor, he becomes charming & attractive to girl. The overall story also revolves around a weird type of dance in music video style to accentuate the flexible razor head.