Title | SUPPORTING YOUR EVERYDAY LIFE |
Brand | SEIYU |
Product / Service | SOCIAL DISTANCE |
Category | A02. Script |
Entrant | ENJIN Tokyo, JAPAN |
Idea Creation | ENJIN Tokyo, JAPAN |
Production | KIRAMEKI Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Shiro Nomura | ENJIN TOKYO | CREATIVE DIRECTOR+FILM DIRECTOR+COPY WRITER |
Yusuke Kashiwagi | ENJIN TOKYO | PRODUCER |
Kaede Koizumi | ENJIN TOKYO | PRODUCER |
Ryoma Kohari | kirameki | DIRECTOR OF PHOTOGRAPHY |
Jo Kobayashi | CHOCOLATE | EDITOR |
Eric Reiff | audioforce | MUSIC PRODUCER |
audio force | audioforce | MUSIC COMPOSER |
Ben Conkey | TOKYO | COLORLIST |
Tomoaki Kumano | kirameki | PRODUCER |
Chii Orime | kirameki | PRODUCTION MANAGER |
Yoshiyuki Yanagida | eredie2 | WEB DIRECTOR |
Syo Kyogoku | homunculus | WEB DESIGNER |
Hiroshi Yamanaka | homunculus | WEB DEVELOPER |
As in other countries, the coronavirus crises caused the government of Japan to declare a state of emergency. Most stores closed as a result and unessential outings became restricted. Amid such dramatic changes in the social environment, SEIYU supermarket continued operating 24 hours a day as usual to support people’s daily lives. Staff members working at the supermarkets suffer from stress and anxiety because numerous customers raise the risk of coronavirus transmission, many customers complain about the shortage of goods from panic buying, and there’s a need to sanitize everything with alcohol and maintain social distance to prevent infection. To raise awareness and appreciation of supermarket staff members’ efforts to support society and prevent infection, this movie presents them hard at work.
Cities around the world are under lockdown due to the coronavirus crisis and outings are restricted in all cities throughout Japan, where a state of emergency was declared. Companies are encouraged to telework, schools are closed, and the government asked everyone to reduce contact with other people by over 80%. In this situation, in which all but the most essential life-supporting shops are closed, throngs of people fill the supermarkets, some products go out of stock, and people stressed from being restrained at home complain, causing social problems. A movement to honor healthcare professionals is spreading around the world, but supermarket workers struggling on the front line to support society in a different way are receiving less recognition. We feel this must be changed.
We’ve been doing everything we can. To help keep your everyday life moving forward. In these difficult times, it hasn’t been easy. But your warm support gives us strength. Until the day we can show our smiles. Again. HAPPY TO HELP SEIYU Avoid peak hours and shop with reassurance. SEIYU supports social distancing and non-peak shopping hours.