SLOWAYS

Bronze Spike
TitleSLOWAYS
BrandIAG
Product / ServiceNRMA
CategoryA01. Direction
EntrantREVOLVER Sydney, AUSTRALIA
Idea Creation CHE PROXIMITY Sydney, AUSTRALIA
Production REVOLVER Sydney, AUSTRALIA
Post Production HECKLER Sydney, AUSTRALIA
Additional Company INSURANCE AUSTRALIA GROUP Sydney, AUSTRALIA
Additional Company 2 RUMBLE STUDIOS Sydney, AUSTRALIA

Credits

Name Company Position
Ant White CHE Proximity Chief Creative Officer
Wesley Hawes CHE Proximity Executive Creative Director - Sydney
Holly Alexander CHE Proximity Director, Strategic Production
Gavin Chimes CHE Proximity Creative Director
Ashley Wilding CHE Proximity Creative Director
Daniel Davison CHE Proximity Creative Director
Fee Millist CHE Proximity Senior Copywriter
Rebecca Duggan CHE Proximity Senior Art Director
Darren Cole CHE Proximity Head of Design
Reece Lawson CHE Proximity Digital Design Lead
Michael McGregor CHE Proximity Designer
David Halter CHE Proximity Chief Strategy Officer
Nick Andrews CHE Proximity Head of Strategy
Anna Boucaut CHE Proximity Technology Project Manager
Chris Howatson CHE Proximity Group CEO
Shane Holmes CHE Proximity Group Account Director
Tyson Mahon CHE Proximity Senior Account Director
Charles Todhunter CHE Proximity Senior Account Manager
Brent Smart IAG CMO
Zara Curtis IAG Director of Content & Customer Engagement
Sally Kiernan IAG Director, Brand
Caroline Hugall IAG Group Brand Strategy Director
Luke Farrell IAG Director of Marketing Operations
Anna Bohler IAG Personalisation Lead
Anna Jackson IAG Brand Strategy Lead
Annabel Brusasco IAG Personalisation Marketing Specialist
Dani Pearce Revolver Director
Michael Ritchie Revolver Managing Director/Co Owner
Pip Smart Revolver Executive Producer/Partner
Sarah Nichols Revolver Producer
Lachlan Milne Revolver Director of Photography
Simon Morgan Revolver Art Director
Guy Alexander Heliguy Drone Operator
Bonnie Law Heckler Executive Producer
Andrew Holmes Heckler Senior Editor
Olivier Fontenay Heckler Colourist
Brad Smith Heckler Senior Flame Artist
Michael Gie Rumble Studios Executive Producer
Jeremy Richmond Rumble Studios Composer
Liam Annert Rumble Studios Sound Designer

Write a short summary of what happens in the film.

For caravanners, slow is a way of life. It's about getting back to basics, back to nature, reconnecting with loved ones and exploring the best parts of a country. With unprecedented numbers of caravanners preparing to hit Aussie roads, NRMA Insurance launched a brand film that captured the romance of slowing down in a caravan. Showing it didn't just protect caravans, but the very way of life that surrounds them.