Title | LOVE SPEECH |
Brand | ANZ |
Product / Service | ANZ |
Category | A01. Direction |
Entrant | THE GLUE SOCIETY Sydney, AUSTRALIA |
Idea Creation | TBWA\MELBOURNE, AUSTRALIA |
Production | REVOLVER Sydney, AUSTRALIA |
Additional Company | ANZ Melbourne, AUSTRALIA |
Additional Company 2 | THE GLUE SOCIETY Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Paul Reardon | TBWA\Melbourne | Chief Creative Officer |
Matt Stoddart | TBWA\Melbourne | Creative Director |
Rob Hibbert | TBWA\Melbourne | Creative |
Mark Jones | TBWA\Melbourne | Creative |
Max Reed | TBWA\Melbourne | Creative |
Harrison Webster | TBWA\Melbourne | Creative |
Eric Benitez | TBWA\Melbourne | Head of Art |
Gavin O’Brien | TBWA\Melbourne | Designer |
Janine Wertheim | TBWA\Melbourne | Agency Producer |
Ricci Meldrum | TBWA\Melbourne | Regional Group Head |
Emma Fox | TBWA\Melbourne | Business Director |
Rochelle Athan | TBWA\Melbourne | Project Manager |
Joel Molinari | TBWA\Melbourne | Planning Director |
Thaissa Tanaka | TBWA\Melbourne | Community Management |
The Glue Society | Revolver | Director |
Michael Ritchie | Revolver | Managing Director/Co-Owner |
Pip Smart | Revolver | Executive Producer/Partner |
Jasmin Helliar | Revolver | Executive Producer |
Isabella Vitelli | Revolver | Producer |
Jordan Maddocks | Revolver | Director of Photography |
The Glue Society | The Glue Society Studios | Editor |
74% of the Australian LGBTIQ+ community believe that homophobic language directed at them is a major issue, but only 34% feel confident calling it out. With 52% of non-LGBTIQ+ Australians believing the community get offended too easily, it’s no wonder many feel disempowered to confront it. As principal partner of Mardi Gras, ANZ wanted to help empower the LGBTIQ+ community and its allies to challenge homophobic language by spreading a little #LOVESPEECH. To ignite the conversation, an emotive film was released, calling attention to the profoundly negative effects hurtful language has on the community –underscoring that “Words Do Hurt”.