LOVE SPEECH

TitleLOVE SPEECH
BrandANZ
Product / ServiceANZ
CategoryA01. Direction
EntrantTHE GLUE SOCIETY Sydney, AUSTRALIA
Idea Creation TBWA\MELBOURNE, AUSTRALIA
Production REVOLVER Sydney, AUSTRALIA
Additional Company ANZ Melbourne, AUSTRALIA
Additional Company 2 THE GLUE SOCIETY Sydney, AUSTRALIA

Credits

Name Company Position
Paul Reardon TBWA\Melbourne Chief Creative Officer
Matt Stoddart TBWA\Melbourne Creative Director
Rob Hibbert TBWA\Melbourne Creative
Mark Jones TBWA\Melbourne Creative
Max Reed TBWA\Melbourne Creative
Harrison Webster TBWA\Melbourne Creative
Eric Benitez TBWA\Melbourne Head of Art
Gavin O’Brien TBWA\Melbourne Designer
Janine Wertheim TBWA\Melbourne Agency Producer
Ricci Meldrum TBWA\Melbourne Regional Group Head
Emma Fox TBWA\Melbourne Business Director
Rochelle Athan TBWA\Melbourne Project Manager
Joel Molinari TBWA\Melbourne Planning Director
Thaissa Tanaka TBWA\Melbourne Community Management
The Glue Society Revolver Director
Michael Ritchie Revolver Managing Director/Co-Owner
Pip Smart Revolver Executive Producer/Partner
Jasmin Helliar Revolver Executive Producer
Isabella Vitelli Revolver Producer
Jordan Maddocks Revolver Director of Photography
The Glue Society The Glue Society Studios Editor

Write a short summary of what happens in the film.

74% of the Australian LGBTIQ+ community believe that homophobic language directed at them is a major issue, but only 34% feel confident calling it out. With 52% of non-LGBTIQ+ Australians believing the community get offended too easily, it’s no wonder many feel disempowered to confront it. As principal partner of Mardi Gras, ANZ wanted to help empower the LGBTIQ+ community and its allies to challenge homophobic language by spreading a little #LOVESPEECH. To ignite the conversation, an emotive film was released, calling attention to the profoundly negative effects hurtful language has on the community –underscoring that “Words Do Hurt”.