Title | YOU CAN'T KEEP A GOOD THING DOWN |
Brand | VIRGIN |
Product / Service | VIRGIN AIRLINES |
Category | A01. Direction |
Entrant | REVOLVER Sydney, AUSTRALIA |
Idea Creation | CHE PROXIMITY Sydney, AUSTRALIA |
Production | REVOLVER Sydney, AUSTRALIA |
Post Production | ARC EDIT Sydney, AUSTRALIA |
Additional Company | VIRGIN AUSTRALIA Brisbane, AUSTRALIA |
Additional Company 2 | SONAR MUSIC Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Michael Nearhos | Virgin Australia | General Manager Brand & Marketing |
Dean Chadwick | Virgin Australia | Acting Chief Marketing and Loyalty Officer |
Rapthi Thanapalasingam | Virgin Australia | Head of Brand, Consumer & Media |
Erina Chapman | Virgin Australia | Brand Communications and Governance Leader |
Alexandra Davey | Virgin Australia | Brand Marketing Specialist |
Ant White | CHE Proximity | Chief Creative Officer |
Holly Alexander | CHE Proximity | Director, Strategic Production |
Ashley Wilding | CHE Proximity | Creative Director |
Daniel Davison | CHE Proximity | Creative Director |
Cameron Dowsett | CHE Proximity | Senior Copywriter |
Mark Tallis | CHE Proximity | Senior Art Director |
Fee Millist | CHE Proximity | Senior Copywriter |
Cass Jam | CHE Proximity | Senior Art Director |
Darren Cole | CHE Proximity | Head of Design |
Vanessa Saporito | CHE Proximity | Senior Designer |
Caitlin Perz | CHE Proximity | Production Assistant |
Reece Lawson | CHE Proximity | Digital Design Lead |
David Halter | CHE Proximity | Chief Strategy Officer |
Chris Howatson | CHE Proximity | Group CEO |
Lorraine Gormley | CHE Proximity | Client Partner |
George Robertson | CHE Proximity | Senior Account Director |
Michael Ritchie | Revolver | Managing Director/Co-Owner/Producer |
Pip Smart | Revolver | Executive Producer/Partner |
Matt Devine | Revolver | Director |
Lachlan Milne | Revolver | Director of Photography |
Neven Connolly, Cass Merwood | Revolver | Choreographers |
Dan Lee | ARC Edit | Editor |
Ben Eagleton | ARC Edit | Colourist |
Daniel Fry | ARC Edit | Executive Producer |
Timothy Bridge | Sonar Music | Sound Designer |
Sophie Haydon | Sonar Music | Executive Producer |
Anton Trailer | Trailer Media | Music Supervisor |
Noel Gate | PHD | Group Business Director |
Erin Hudson | PHD | Business Director |
Stefan Boden | PHD | Group Trading Director |
Monique Gilbert | PHD | Activations Account Director |
Dylan Long | PHD | Account Executive |
You can’t keep a good thing down – a symbol of courage, commitment and better times ahead for all Australians. After months of speculation around the future of Virgin Australia due to Covid-19, they were ready to announce their triumphant return to the sky. On the morning of the announcement, we released a spot that mirrored the feeling of the entire country and celebrated the return of that ‘airport feeling’. Soundtracked by the anthemic ‘What You Need’ by Aussie Icons INXS, the spot sees a 12-year-old girl from Melbourne dance the airline into its next chapter.