YOU CAN'T KEEP A GOOD THING DOWN

TitleYOU CAN'T KEEP A GOOD THING DOWN
BrandVIRGIN
Product / ServiceVIRGIN AIRLINES
CategoryA01. Direction
EntrantREVOLVER Sydney, AUSTRALIA
Idea Creation CHE PROXIMITY Sydney, AUSTRALIA
Production REVOLVER Sydney, AUSTRALIA
Post Production ARC EDIT Sydney, AUSTRALIA
Additional Company VIRGIN AUSTRALIA Brisbane, AUSTRALIA
Additional Company 2 SONAR MUSIC Sydney, AUSTRALIA

Credits

Name Company Position
Michael Nearhos Virgin Australia General Manager Brand & Marketing
Dean Chadwick Virgin Australia Acting Chief Marketing and Loyalty Officer
Rapthi Thanapalasingam Virgin Australia Head of Brand, Consumer & Media
Erina Chapman Virgin Australia Brand Communications and Governance Leader
Alexandra Davey Virgin Australia Brand Marketing Specialist
Ant White CHE Proximity Chief Creative Officer
Holly Alexander CHE Proximity Director, Strategic Production
Ashley Wilding CHE Proximity Creative Director
Daniel Davison CHE Proximity Creative Director
Cameron Dowsett CHE Proximity Senior Copywriter
Mark Tallis CHE Proximity Senior Art Director
Fee Millist CHE Proximity Senior Copywriter
Cass Jam CHE Proximity Senior Art Director
Darren Cole CHE Proximity Head of Design
Vanessa Saporito CHE Proximity Senior Designer
Caitlin Perz CHE Proximity Production Assistant
Reece Lawson CHE Proximity Digital Design Lead
David Halter CHE Proximity Chief Strategy Officer
Chris Howatson CHE Proximity Group CEO
Lorraine Gormley CHE Proximity Client Partner
George Robertson CHE Proximity Senior Account Director
Michael Ritchie Revolver Managing Director/Co-Owner/Producer
Pip Smart Revolver Executive Producer/Partner
Matt Devine Revolver Director
Lachlan Milne Revolver Director of Photography
Neven Connolly, Cass Merwood Revolver Choreographers
Dan Lee ARC Edit Editor
Ben Eagleton ARC Edit Colourist
Daniel Fry ARC Edit Executive Producer
Timothy Bridge Sonar Music Sound Designer
Sophie Haydon Sonar Music Executive Producer
Anton Trailer Trailer Media Music Supervisor
Noel Gate PHD Group Business Director
Erin Hudson PHD Business Director
Stefan Boden PHD Group Trading Director
Monique Gilbert PHD Activations Account Director
Dylan Long PHD Account Executive

Write a short summary of what happens in the film.

You can’t keep a good thing down – a symbol of courage, commitment and better times ahead for all Australians.     After months of speculation around the future of Virgin Australia due to Covid-19, they were ready to announce their triumphant return to the sky.    On the morning of the announcement, we released a spot that mirrored the feeling of the entire country and celebrated the return of that ‘airport feeling’.   Soundtracked by the anthemic ‘What You Need’ by Aussie Icons INXS, the spot sees a 12-year-old girl from Melbourne dance the airline into its next chapter.