| Title | MATESONG |
| Brand | TOURISM AUSTRALIA |
| Product / Service | AUSTRALIA |
| Category | A01. Direction |
| Entrant | REVOLVER Sydney, AUSTRALIA |
| Idea Creation | M&C SAATCHI Sydney, AUSTRALIA |
| Production | REVOLVER Sydney, AUSTRALIA |
| Production 2 | SOMESUCH London, UNITED KINGDOM |
| Post Production | TRIM EDITING London, UNITED KINGDOM |
| Post Production 2 | FRAMESTORE London, UNITED KINGDOM |
| Additional Company | SOUNDTREE MUSIC London, UNITED KINGDOM |
| Additional Company 2 | CITIZEN JANE CASTING Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Phillipa Harrison | Tourism Australia | Managing Director |
| Susan Coghill | Tourism Australia | Chief Marketing Officer |
| Michaela Chan | Tourism Australia | General Manager, Brand, Campaigns & Media |
| Ashleigh Sorenson | Tourism Australia | Global Campaigns Manager, West |
| Laura Rankine | Tourism Australia | Campaigns Executive, West |
| Sally Cope | Tourism Australia | Regional General Manager |
| Anita Godbeer | Tourism Australia | General Manager, PR, Social & Content |
| Emma Sturgiss | Tourism Australia | Global Manager, Public Relations |
| Nicole Foster | Tourism Australia | Global Manager, Advocacy |
| Minta Burn | Tourism Australia | Broadcast & Event Partnerships Manager |
| Kirsten Webber | Tourism Australia | Marketing Manager |
| Cam Blackley | M&C Saatchi Sydney | Chief Creative Officer |
| Mandie van der Merwe | M&C Saatchi Sydney | Executive Creative Director |
| Avish Gordhan | M&C Saatchi Sydney | Executive Creative Director |
| Andy Flemming | M&C Saatchi Sydney | Group Creative Director |
| Curt McDonald | M&C Saatchi Sydney | Senior Copywriter |
| Chris Brailey | M&C Saatchi Sydney | Senior Copywriter |
| Rosita Rawnsley-Mason | M&C Saatchi Sydney | Senior Art Director |
| Justin Graham | M&C Saatchi Sydney | Chief Strategy Officer |
| Rachael Fraser | M&C Saatchi Sydney | Head of Strategy |
| Russell Hopson | M&C Saatchi Sydney | Group Managing Partner |
| Emma McJury | M&C Saatchi Sydney | Group Head |
| Nikki Chapman | M&C Saatchi Sydney | Senior Account Director |
| James Steer | M&C Saatchi Sydney | Account Director |
| Loren August | M&C Saatchi Sydney | Head of Broadcast |
| Simone Cherry | M&C Saatchi Sydney | Design Director |
| Nick Jacobs | M&C Saatchi Sydney | Senior Strategy Director |
| Matt Harrington | M&C Saatchi Sydney | Designer |
| Kim Gehrig | Revolver | Director |
| Michael Ritchie | Revolver | Managing Director/Co-Owner |
| Pip Smart | Revolver | Executive Producer/Partner |
| Serena Paull | Revolver | Producer |
| Ryley Brown | Revolver | Director of Photography |
| Enzo Iacono | Revolver | Production Designer |
| Leilani Croucher | Revolver | 2nd Unit Director |
| Kate Darvill | Revolver | Hero Wardrobe |
| Sophie Fletcher | Revolver | Wardrobe |
| Ashley Wallen | Revolver | Choreographer |
| Seth Wilson | Somesuch | MD/ Executive Producer |
| Sally Campbell | Somesuch | Executive Producer |
| Tim Nash | Somesuch | Executive Producer |
| Elise Butt | Trim Editing | Editor |
| Simon Bourne | Framestore | Grade |
| Jay James | Soundtree Music | Producer |
With Brexit looming, Tourism Australia anticipated a drop in British tourists as big vacations were less of a focus in the context of such uncertainty. Our brief was to encourage Brits to continue considering Australia. So we used Brexit to our advantage. We created Matesong - a reminder to the UK that even though things weren't great, they could always rely on their mates Down Under. Because there's always been a special bond between our two countries. Results 182M digital impressions; 46M online views, $40M in earned media. And Australia became the #1 searched holiday destination globally.