Title | SERENA & SHARON |
Brand | UBER EATS |
Product / Service | UBER EATS |
Category | A01. Direction |
Entrant | THE GLUE SOCIETY Sydney, AUSTRALIA |
Idea Creation | SPECIAL GROUP Sydney, AUSTRALIA |
Production | REVOLVER Sydney, AUSTRALIA |
Post Production | THE GLUE SOCIETY Sydney, AUSTRALIA |
Post Production 2 | THE GLUE SOCIETY STUDIOS Sydney, AUSTRALIA |
Additional Company | RUMBLE STUDIOS Sydney, AUSTRALIA |
Additional Company 2 | UBER Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Georgie Jeffreys | Uber Eats | Head of Marketing APAC |
Rebecca Kemp | Uber Eats | Senior Marketing Manager |
Tim Broxup | Uber Eats | Senior Marketing Associate |
Nick Vindin | Uber Eats | Senior Communications Associate |
Josh Pickston | Uber Eats | Marketing Associate |
Tom Martin, Julian Schreiber | Special Group | Executive Creative Directors |
Josie Fox, Harry Stanford | Special Group | Lead Creatives |
Alastair Flack, Mark Starmach, Joel Grunstein, Jeff Seeff, Vince Osmond, Jade Manning, Jack Nunn, Nils Eberhardt, Nick Cole, Pat Allenby, Angel McMullan and Laura Grimshaw | Special Group | Creatives |
Lindsey Evans | Special Group | CEO |
Cade Heyde | Special Group | Managing Partner |
Tori Lopez, Eileen Cosgrove-Moloney | Special Group | Team Lead |
Will Sealey | Special Group | Business Manager |
Paul Johnston | Special Group | Executive Producer |
Celia Garforth | Special Group | Strategy Director |
Emily Stewart | Special Group | Casting Director |
Emily Willis | Special Group | Producer |
Sharon Gray, Jesse McLallen | Special Group | Digital |
Lachlan Stewart | Special Group | Social |
The Glue Society | Revolver | Director |
Ian Iveson | Revolver | Producer |
Michael Ritchie | Revolver | Managing Director/Co-Owner |
Jasmin Helliar | Revolver | Executive Producer |
Pip Smart | Revolver | Executive Producer/ Partner |
Aussies love to watch the Australian Open. But they hate watching same ads over and over and over again. For 2020’s Australian Open sponsorship Uber Eats made repetition the enemy, with a different media hack launched every day of the tournament. Each ad took a different tennis moment and tricked viewers into thinking they were watching the match, until a sudden Uber Eats food order from a player or celebrity revealed the truth. Replays, water breaks, ball girls, commentators...no moment was safe, but they were all entertaining and engaging. We kept the ads surprising and the viewers on their toes.