| Title | SMART PLAY |
| Brand | SMART COMMUNICATIONS INC. |
| Product / Service | SMART GIGA GAMES |
| Category | A01. Direction |
| Entrant | ARCADE FILM FACTORY Makati City, THE PHILIPPINES |
| Idea Creation | DENTSU JAYME SYFU Makati City, THE PHILIPPINES |
| Production | ARCADE FILM FACTORY Makati City, THE PHILIPPINES |
| Name | Company | Position |
|---|---|---|
| Mike Talampas | Arcade Film Factory | Director |
| Nick Santiago | Arcade Film Factory | Director |
| Lace Lacap | Arcade Film Factory | Executive Producer |
| Paula Collado | Arcade Film Factory | Associate Producer |
| Von Nave | Arcade Film Factory | Line Producer |
| Sunny Dumayas | Freelance | Assistant Director |
| Ber Cruz | Freelance | Director Of Photography |
| Rious Caliso | Freelance | Production Designer |
| Ken Almoros | Freelance | Production Manager |
| Edward Amazan | Freelance | Location Manager |
| Fatima Matibag | Freelance | Production Assistant |
Someone once said that it takes 10,000 hours to master a craft. Kinda hard to achieve that when you have limited mobile data. SMART GIGA LIFE Gaming Promo lets you game and lose over and over until you can finally call yourself a winner. Then you can lose again. Our spot starts with an intense war scene where three members of an elite fighting force aggressively push forward into battle until almost immediately, they die. Again. And again. We cut to the real world modern versions of these soldiers to reveal that they are just normal kids playing Call of Duty on their mobile phones. We show that they have the SMART GIGA LIFE gaming promo that lets them play endlessly until they finally win in the end. And then lose again.