Write a short summary of what happens in the film.

In this absurd film, a cheese man faces a series of serious questions about his physical appearance from random people around him.

Cultural / Context information for the jury

The processed cheese category in the Philippines has always been bland. Ads were mostly emotional and targeted to mothers, alienating the millennials who are starting make their own grocery purchases and to cook for themselves. Danes Cheese created a unique product catering to their ever-changing tastes for food, and launched it with a film that adapted to their ever-changing taste for content, too.

Tell the jury anything relevant about the direction. Do not name the director.

The director received a simple and straightforward script from the agency. The script was single-minded in its attempt to seem as "absent-minded" advertising, which surprisingly appeals to millennials in the Philippines. So to bring this idea out futher, the director set up the film's scenarios in a world where a humans don't even get weirded out by a walking-and-talking block of cheese, but are more weirded out by the red specks of bacon over the cheese man's body (which represented bacon bits, a market-first introduced in the Philippines by this brand). This intentional choice to make the scenarios normal, mundane, and everyday life-like helped push the weirdness and humor of the ad that captured the hearts of Filipino audiences.