PLAY YOUR PART

TitlePLAY YOUR PART
BrandDIRECTORS THINK TANK
Product / ServiceDIRECTORS THINK TANK
CategoryF07. Corporate Purpose & Social Responsibility
EntrantIMAGINARY FRIENDS Kuala Lumpur, MALAYSIA
Idea Creation IMAGINARY FRIENDS Kuala Lumpur, MALAYSIA
Production DIRECTORS THINK TANK Petaling Jaya, MALAYSIA
Post Production TWO AM MUSIC STUDIOS Kuala Lumpur, MALAYSIA

Credits

Name Company Position
Imaginary Friend Imaginary Friends Malaysia Copywriter / Art Director
Sling Ng Directors Think Tank Sdn Bhd Film Director
Intan Sham Directors Think Tank Sdn Bhd Executive Producer
Aiden Whittam Directors Think Tank Sdn Bhd Claymaker / Animator
Anton Morgan Two AM Music Studios Creative Director

Write a short summary of what happens in the film

We see a series of spots explaining the new standard operating procedures for on-set filming. They're done in an off-the-cuff manner and brought to life in claymation.

Please tell us how the brand purpose inspired the work

Agencies, clients, and production people are now stars on production sets post-lockdown The commercial film industry had been hit hard due to Covid-19. All production had to stop. Morale was low. Industry folk needed to shift gears, from shooting crew to DIY shoots. Inevitably, the question on everyone's mind: What'll happen to shoots when the lockdown period is lifted? As one of Asia's most recognised production houses, Directors Think Tank wanted to create a sense of security and hope for the industry. An Instagram page filled with light and easy content of the new production norms was launched. The safety measures are not strict SOPs, but they serve as fun reminders for industry folk, whether in front of or behind the camera, we all have roles to play.

Links

Social Media URL