DOCOVIDTARY

TitleDOCOVIDTARY
BrandKASIKORNBANK PUBLIC COMPANY LIMITED
Product / ServiceKBANK
CategoryF05. Cultural Insight
EntrantGREYNJ UNITED Bangkok, THAILAND
Idea Creation GREYNJ UNITED Bangkok, THAILAND
Media Placement GREYNJ UNITED Bangkok, THAILAND
PR GREYNJ UNITED Bangkok, THAILAND
Production GREYNJ UNITED Bangkok, THAILAND
Production 2 HAPPY ENDING FILM Bangkok, THAILAND
Post Production GREYNJ UNITED Bangkok, THAILAND
Post Production 2 HAPPY ENDING FILM Bangkok, THAILAND

Credits

Name Company Position
Thor Santisiri GREYnJ United Chairman
Kanaporn Hutcheson GREYnJ United Chief Executive Officer
Jureeporn Thaidumrong GREYnJ United Chief Creative Officer
Thipayachand Hasdin GREYnJ United Chief Operating Officer
Asawin Phanichwatana GREYnJ United Deputy Chief Creative Officer
Asawin Phanichwatana GREYnJ United Creative Director
Jesse Wong GREYnJ United Creative Director
Asawin Phanichwatana GREYnJ United Art Director
Asawin Phanichwatana GREYnJ United Copywriter
Jesse Wong GREYnJ United Copywriter
Kanokkorn Seehapan GREYnJ United General Manager
Vorawan Kaewket GREYnJ United Group Account Director
Jongkoch Dusittanakarin GREYnJ United Associate Planning Director
Kanoksak Kanchanachutha GREYnJ United Project Management Director
Juthamas Tantated GREYnJ United Senior Traffic Coordinator
Yossawat Sittiwong Happy Ending Film Director
Pacharin Surawatanapongs Happy Ending Film Producer

Write a short summary of what happens in the film

A guy goes out in search for food as the Covid lockdown regulations are lifted in Thailand. What he finds is more than food, but from new normal comes new gestures, new perspectives with unmistakable Thai-ness. Here’s a documentary consisting of real stories in post-lockdown life, with a Thai twist to cheer us all up. Enjoy the uplifting rock song too.

Please tell us about the cultural insight that inspired the work

From ideation to film release the project took less than a week to finish. The idea first came as the lockdown regulations were lifting, and we wanted to explore what local communities did and are continuing to do during these difficult times. Turns out the most powerful solution comes in the simplest form of 'giving'.