| Title | SEAT SCORE |
| Brand | TAB |
| Product / Service | TAB |
| Category | A05. Media / Entertainment |
| Entrant | M&C SAATCHI Sydney, AUSTRALIA |
| Idea Creation | M&C SAATCHI Sydney, AUSTRALIA |
| Production | REVOLVER Sydney, AUSTRALIA |
| Post Production | HECKLER Sydney, AUSTRALIA |
| Post Production 2 | RESOLUTION Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Cam Blackley | M&C Saatchi | Chief Creative Officer |
| Chris Cheeseman | M&C Saatchi | Creative Director |
| Doug Hamilton | M&C Saatchi | Creative Director |
| Chris Berents | M&C Saatchi | Senior Creative |
| Ant Hatton | M&C Saatchi | Senior Creative: |
| Simone Cherry | M&C Saatchi | Design Director |
| Matthew Harrington | M&C Saatchi | Craft Designer |
| Sarah Hetherington | M&C Saatchi | Director of Digital |
| Simon Kent | M&C Saatchi | Creative Technologist |
| Nick Jacobs | M&C Saatchi | Acting Head of Strategy |
| Mel Lofts | M&C Saatchi | Acting CX Strategy Lead |
| Russell Hopson | M&C Saatchi | Group Managing Director |
| Jasmina Porter | M&C Saatchi | Group Head |
| Emma McJury | M&C Saatchi | Group Head |
| Charlotte O’Brien | M&C Saatchi | Senior Account Director |
| Joshua Johns | M&C Saatchi | Account Director |
| Kurt Griffin | M&C Saatchi | Account Manager |
| Dean Trendler | M&C Saatchi | Project Director |
| Loren August | M&C Saatchi | Head of TV Production |
| Lill Schroeder | M&C Saatchi | Senior Broadcast Producer |
| Ros Payne | M&C Saatchi | Senior TV Producer |
| Matt Devine | Revolver | Director |
| Michael Ritchie | Revolver | Managing Director/Co-Owner |
| Pip Smart | Revolver | Executive Producer/Partner |
| Ian Iveson | Revolver | Producer |
| Lachlan Milne | Revolver | Director of Photography |
| Tom Churchill-Brown | Revolver | Art Director |
| Scott Stirling | Revolver | Editor |
| Jamie Watson | Heckler | VFX Supervisors |
| Tom Corbett | Heckler | VFX Supervisors |
| Bonnie Law | Heckler | Executive Producer |
| Billy Wychgel | Heckler | Colourist |
| Julian Ford | Heckler | Senior Flame Artist |
| Tim Jarick | Heckler | 3D Team |
| Boris Fomin | Heckler | 3D Team |
| Jack Scrase | Heckler | 3D Team |
| Tim Quarry | Heckler | 3D Team |
| Phillip Wang | Heckler | 3D Team |
| Nick Kaloterakis | Heckler | 3D Team |
| Maxence Peillon | Heckler | Senior Compositor: |
| Dan Page | Heckler | I/O Team |
| Maud Chapuis | Heckler | I/O Team |
| Adam Moses | Rumble Studios | Composer |
| Michael Gie | Rumble Studios | Music Producer |
| Tone Aston | Rumble Studios | Sound Designer |
| Katie Harper | Rumble Studios | Audio Post Producer |
| Luke Waldren | TAB | EGM Marketing, Customer & Product |
| Kent Madders | TAB | Head of Brand and Marketing |
| John Vellis | TAB | General Manager Media & Sponsorship |
| Ben Willis | TAB | Senior Marketing Manager, Racing |
| Luke Feddema | TAB | Senior Marketing Manager, Sport |
| Natasha Urukalo | TAB | Marketing Manager, Retail |
| Matthew Silk | TAB | Marketing Manager, Racing |
| Will Evans | TAB | Marketing Manager, Sport |
| Jessica Moodie | TAB | Marketing Coordinator, Racing |
Fold-down’ seats are synonymous with sporting stadiums. In this commercial these stadium seats come to life acting as giant keyboards, building intensity and excitement for the season to come.
Covid lockdowns had affected sports loving Aussies spontaneity, it had also completely changed the sporting calendar and condensed 6 months' worth of action into a few months. With all that sport available post lockdown we invited them to check the schedule and make a date with a new sporting calendar so they didn’t miss a thing.