Write a short summary of what happens in the film

OCBC, through its CSR arm #OCBCCares, have been planting trees is various parts of Singapore, culminating with the sponsorship of the OCBC Arboretum at the Singapore Botanic Gardens. In addition to announcing the launch of the arboretum, this video highlights the purpose of OCBC’s tree-planting programme in mitigating climate change and educate the public on the importance trees play in carbon absorption, which is the key factor in global warming. Often times, conversations about the environment has often fallen on deaf ears. However, people tend to listen if its nature who speaks. Shocking, when our well-being is dependent on her survival. So, for this video, we “employed” one of nature’s most vocal creatures and master mimic, the Hill Mynah, to deliver that message – deforestation, the main cause of carbon emissions. Now hopefully, people will start listening.

Please tell us how the brand purpose inspired the work

First, the 3 approaches that #OCBCCares was founded on – THOUGHTFUL, ACTIONABLE, SUSTAINABLE were the key words that inspired the thinking. As not one can exist without the rest for this initiative to have a lasting impact. Second, that over 1,400 employees and families of OCBC have devoted time and effort into these initiatives shows how it is leading by example, not just talk. This campaign not only educates the target audience, it also demonstrates proactiveness on the part of OCBC, and encourages all to do their part.