SECOND FIRST STEPS [HYUNDAI WEARABLE ROBORTICS, H-MEX]

TitleSECOND FIRST STEPS [HYUNDAI WEARABLE ROBORTICS, H-MEX]
BrandHYUNDAI MOTOR COMPANY
Product / ServiceH-MEX
CategoryB02. Healthcare
EntrantHYUNDAI MOTOR COMPANY Seoul, SOUTH KOREA
Idea Creation INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Media Placement INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
PR INNOCEAN WORLDWIDE Seoul, SOUTH KOREA

Credits

Name Company Position
Daeyoung Eum Innocean Worldwide Creative Director
Daehyun Kim Innocean Worldwide Art Director
Jisoo Kim Innocean Worldwide Art Director
Jisoo Kim Innocean Worldwide Art Director
Kiyoung Kim Innocean Worldwide Executive Creative Director
Daeun Lee INNOCEAN Copywriter
Monnhwi Lee INNOCEAN WORLDWIDE Copywriter
Hyunchul Lim Innocean Worldwide Creative Director
GYE EUN CHANG Innocean Worldwide Account Executive
BO KYUNG KIM Innocean Worldwide Account Executive
QUAN ZENG Innocean Worldwide Account Executive
WOO SEOK CHOI Innocean Worldwide Account Executive
Hyunsuk Lee Hyundai Project Manager
Saemi Shin Hyundai Project Manager

Write a short summary of what happens in the film

This film records the beginning of the real project, which aims to reverse some of the problems caused by the automobile industry over the past few decades. In the film, there is a man who has lost his ability to walk as the result of a car accident. He and his family use innovative mobility technology to experience some of the moments they have been missed the most in their lifetime.

Cultural / Context information for the jury

The protagonist of the film is a Korean archer with a disability. In 2018, he made an appearance in an advertisement video showing the future vision of the brand. The project which made the archer’s future portrayed in the 2018 film a reality, left a deep impression on audiences who saw the film.

Links

Video URL   |   Supporting Webpage