Title | SECOND FIRST STEPS [HYUNDAI WEARABLE ROBORTICS, H-MEX] |
Brand | HYUNDAI MOTOR COMPANY |
Product / Service | H-MEX |
Category | B02. Healthcare |
Entrant | HYUNDAI MOTOR COMPANY Seoul, SOUTH KOREA |
Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Media Placement | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
PR | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Daeyoung Eum | Innocean Worldwide | Creative Director |
Daehyun Kim | Innocean Worldwide | Art Director |
Jisoo Kim | Innocean Worldwide | Art Director |
Jisoo Kim | Innocean Worldwide | Art Director |
Kiyoung Kim | Innocean Worldwide | Executive Creative Director |
Daeun Lee | INNOCEAN | Copywriter |
Monnhwi Lee | INNOCEAN WORLDWIDE | Copywriter |
Hyunchul Lim | Innocean Worldwide | Creative Director |
GYE EUN CHANG | Innocean Worldwide | Account Executive |
BO KYUNG KIM | Innocean Worldwide | Account Executive |
QUAN ZENG | Innocean Worldwide | Account Executive |
WOO SEOK CHOI | Innocean Worldwide | Account Executive |
Hyunsuk Lee | Hyundai | Project Manager |
Saemi Shin | Hyundai | Project Manager |
This film records the beginning of the real project, which aims to reverse some of the problems caused by the automobile industry over the past few decades. In the film, there is a man who has lost his ability to walk as the result of a car accident. He and his family use innovative mobility technology to experience some of the moments they have been missed the most in their lifetime.
The protagonist of the film is a Korean archer with a disability. In 2018, he made an appearance in an advertisement video showing the future vision of the brand. The project which made the archer’s future portrayed in the 2018 film a reality, left a deep impression on audiences who saw the film.
Video URL | Supporting Webpage