| Title | EAT LUCKY. LIVE LUCKY. |
| Brand | SELECT HARVEST |
| Product / Service | LUCKY NUTS |
| Category | A01. Fast Moving Consumer Goods |
| Entrant | SELECT HARVESTS Thomastown, AUSTRALIA |
| Idea Creation | SAATCHI & SAATCHI Melbourne, AUSTRALIA |
| Production | FINCH Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Mike Spirkovski | Saatchi & Saatchi Australia | Chief Creative Officer |
| Simon Bagnasco | Saatchi & Saatchi Australia | Executive Creative Director |
| Lee Sunter | Saatchi & Saatchi Australia | Creative Director |
| Tim Yates | Saatchi & Saatchi Australia | Senior Art Director |
| Trong Ronakiat | Saatchi & Saatchi Australia | Senior Art Director |
| Kerem Sekerci | Saatchi & Saatchi Australia | Senior Copywriter |
| Jae Morrison | Finch | Director |
| Zena Bartlett | Saatchi & Saatchi Australia | Agency Producer |
| Lucy Trengove | Saatchi & Saatchi Australia | Executive Producer |
| Lucy Haworth | Saatchi & Saatchi Australia | Group Account Director |
| Philippa Rayner | Saatchi & Saatchi Australia | Senior Account Manager |
| Alex Speakman | Saatchi & Saatchi Australia | Planning Director |
| Mark Cochrane | Saatchi & Saatchi Australia | Managing Director |
In this film we see a Lucky cat take a nut-fuelled voyage through parks and streets, on various forms of transport, and even through space to a supermarket to buy the best nuts in Australia – replenishing its lucky powers through the nutty goodness of Lucky Nuts.
In recent times lucky cats have been appearing more and more across Australia. Everyone knows they're lucky, but no one knows why? Until now.