Title | AWAKE THE GREATNESS |
Brand | SAMSUNG ELECTRONICS |
Product / Service | HARMAN |
Category | A03. Durable Consumer Goods including Automotive |
Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Media Placement | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
PR | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Production | RABBIT WALKS Seoul, SOUTH KOREA |
Production 2 | SORI SOMSSI Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Sang Heon Ahn | Cheil Worldwide | Creative Director |
Kyuho Lee | Cheil Worldwide | Art Director |
Jaeho Chung | Cheil Worldwide | Copywriter |
Sunny Kim | Cheil Worldwide | Copywriter |
Jiwon Choi | Cheil Worldwide | Account Director |
Jungwoo Lee | Cheil Worldwide | Account Executive |
Nayoung Kim | Cheil Worldwide | Account Executive |
Seulgi Park | Cheil Worldwide | Account Executive |
Seokyung Lee | Cheil Worldwide | Account Executive |
Jaeul Lee | Rabbit walks | Director |
Hyunwoo Kwon | Rabbit walks | Lead Motion-graphic Designer |
Jaehyun Ju | Rabbit walks | CG Producer |
Juyoung Choi | Rabbit walks | Motion-graphic Designer |
Junsoo Lee | Rabbit walks | Motiongraphic |
Kyuhyeong Lee | SRSC | Sound Supervisor |
Sewoong Choi | SRSC | Sound Designer |
Jooyong Baik | SRSC | Composer |
Gyoyong Hwang | SRSC | Audio Producer |
Inspired by the fact that noise canceling is the principle of sound wave, we expressed the process how sound waves that symbolize noise turns into the forms of sound and music through Harman Kardon products. To focus on sound, minimal images were used.