AWAKE THE GREATNESS

TitleAWAKE THE GREATNESS
BrandSAMSUNG ELECTRONICS
Product / ServiceHARMAN
CategoryA03. Durable Consumer Goods including Automotive
EntrantCHEIL WORLDWIDE Seoul, SOUTH KOREA
Idea Creation CHEIL WORLDWIDE Seoul, SOUTH KOREA
Media Placement CHEIL WORLDWIDE Seoul, SOUTH KOREA
PR CHEIL WORLDWIDE Seoul, SOUTH KOREA
Production RABBIT WALKS Seoul, SOUTH KOREA
Production 2 SORI SOMSSI Seoul, SOUTH KOREA

Credits

Name Company Position
Sang Heon Ahn Cheil Worldwide Creative Director
Kyuho Lee Cheil Worldwide Art Director
Jaeho Chung Cheil Worldwide Copywriter
Sunny Kim Cheil Worldwide Copywriter
Jiwon Choi Cheil Worldwide Account Director
Jungwoo Lee Cheil Worldwide Account Executive
Nayoung Kim Cheil Worldwide Account Executive
Seulgi Park Cheil Worldwide Account Executive
Seokyung Lee Cheil Worldwide Account Executive
Jaeul Lee Rabbit walks Director
Hyunwoo Kwon Rabbit walks Lead Motion-graphic Designer
Jaehyun Ju Rabbit walks CG Producer
Juyoung Choi Rabbit walks Motion-graphic Designer
Junsoo Lee Rabbit walks Motiongraphic
Kyuhyeong Lee SRSC Sound Supervisor
Sewoong Choi SRSC Sound Designer
Jooyong Baik SRSC Composer
Gyoyong Hwang SRSC Audio Producer

Write a short summary of what happens in the film

Inspired by the fact that noise canceling is the principle of sound wave, we expressed the process how sound waves that symbolize noise turns into the forms of sound and music through Harman Kardon products. To focus on sound, minimal images were used.