BANK THE WAY YOU LIVE

TitleBANK THE WAY YOU LIVE
BrandUNION BANK OF THE PHILIPPINES
Product / ServiceUNIONBANK
CategoryB06. Consumer Services / Business to Business
EntrantFCB MANILA, THE PHILIPPINES
Idea Creation FCB MANILA, THE PHILIPPINES
Production FCB MANILA, THE PHILIPPINES

Credits

Name Company Position
Jake Tesoro FCB Manila Chief Creative Officer & COO
Rab Evangelist FCB Manila Creative Director
Jelena Fajardo FCB Manila Senior Copywriter
Jan Sarmiento FCB Manila Art Director

Write a short summary of what happens in the film

Filipinos release years' worth of anger and frustrations with old banking and go all-out in celebrating their happy realization: that all this time, they could have been banking better with UnionBank's digital services.

Cultural / Context information for the jury

In the Philippines, banking has been notoriously underdeveloped. There haven't been any digital solutions that Filipinos could steadily rely on. Apps crash more often than they work. You're lucky if you can even sign in. Banking transactions are done through old-school methods like paper application forms. Even the simplest transactions require a personal appearance at the branch, which has office hours that you'd have to schedule your day around—because rest assured, you'd spend hours there waiting in line. For the longest time, Filipinos suffered through banking pains and it felt like there was no end in sight. Enter UnionBank, a relatively smaller bank that has been quietly working on its digital capability to bring 21st-century banking possibilities to a developing country.