UP, UP AND TOUPEE

Short List
TitleUP, UP AND TOUPEE
BrandVIRGIN AUSTRALIA
Product / ServiceAIRLINE TRAVEL
CategoryA04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
EntrantDDB SYDNEY, AUSTRALIA
Idea Creation DDB SYDNEY, AUSTRALIA
Production REVOLVER Sydney, AUSTRALIA
Post Production MPC LONDON, UNITED KINGDOM
Post Production 2 SONG ZU Sydney, AUSTRALIA
Post Production 3 ARC EDIT Sydney, AUSTRALIA

Credits

Name Company Position
Ben Welsh DDB Sydney Chief Creative Officer
Tara Ford DDB Sydney Chief Creative Officer
David Jackson DDB Sydney Creative Partner
Jeremy Hogg DDB Sydney Creative Lead
Richard Shaw DDB Sydney Creative Lead
Kate Sheppard DDB Sydney Managing Partner
Claire Hynes DDB Sydney Senior Business Director
Ciara Moloney DDB Sydney Business Manager
Tash Johnson DDB Sydney Lead Senior Producer
Leif Stromnes DDB Sydney Managing Director, Strategy & Innovation
Caroline Ghatt DDB Sydney Planning Partner
Joseph Smeaton DDB Sydney Planning Director
James Davis DDB Sydney Planner
Casey Machen DDB Sydney Project Director
Kelly Barnaby DDB Sydney Project Manager
Cushla Morton DDB Sydney Senior Print Producer
Gary Freedman Revolver / Will O'Rourke Director
Michael Ritchie DDB Sydney Managing Director
Pip Smart Revolver / Will O'Rourke Executive Producer
Alex Kember Revolver / Will O'Rourke Producer
Peter Sciberras ARC Edit Editor
Philip Whalley Moving Picture Company, UK VFX Post Producer
Abigail Sie Song Zu Sound Engineer
Simon Kain Song Zu Sound Engineer
Karl Richter Level Two Music Music Supervisor
Peta Einberg Ben Parkinson Casting Casting

Write a short summary of what happens in the film

A family leaves home to go to the airport. Suddenly, a gust of wind whips Dad’s toupee off his head. The wind carries the toupee higher, slowly the inanimate object comes to life and discovers the wonder of flying. A famous song begins ‘Up Where We Belong’. The music reflects the joy our once grounded object feels. The toupee leaves the city, soars over fields and out to sea. Now it’s really hitting its stride, loving the journey. It swoops down as a whale breaches, before joining a flock of birds. As the story continues, even onlookers get caught up in the joy of the toupee and sing the famous lyrics in time to the music. The toupee arrives at a tropical destination, glides back down to earth and lands perfectly back on Dad’s head as the family leave the international airport. Virgin Australia. Feel good flying.