| Title | MEMORIES FOREVER |
| Brand | NTT DOCOMO |
| Product / Service | DATA RECOVERY SERVICE FOR FEATURE PHONES |
| Category | F07. Corporate Purpose & Social Responsibility |
| Entrant | ADK CREATIVE ONE Tokyo, JAPAN |
| Idea Creation | ADK CREATIVE ONE Tokyo, JAPAN |
| Idea Creation 2 | HAT INC. Tokyo, JAPAN |
| Media Placement | ADK MARKETING & SOLUTIONS INC. TOKYO, JAPAN |
| Production | ADK CREATIVE ONE Tokyo, JAPAN |
| Production 2 | HAT INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| TORU FUJII | ADK CREATIVE ONE INC. | SENIOR CREATIVE DIRECTOR |
| YUSUKE WATANABE | HAT INC. | Producer |
| KARIN TANINOGAMI | HAT INC. | Production Manager |
| NAOYA YAMAGUCHI | HAT INC. | FILM DIRECTOR |
| TOMOHIRO HORI | - | Cameraman |
| NAOYA IMAOKA | - | Lighting |
| TAKANORI KAKO | - | HAIR & MAKE |
| AZUSA KIKUCHI | - | Editor |
| TSUTOMU HORIUCHI | ADK MARKETING & SOLUTIONS INC. | Account Executive |
| HIROKI TSUCHIDA | ADK MARKETING & SPLUTIONS INC. | Account Executive |
This is an experimental movie asking some people like, "Who would you like to meet again?" "You just might have the chance." "What if you could revisit the memories waiting in your old mobile phone?" People are revisiting their memorial photos, movies, messages, and animations in the old mobile phones. "Is there someone you want to meet again through your old mobile phone?Bring your old mobile phone to a docomo shop to revisit your memories." NTT docomo, Your memories, forever.
The brand purpose of NTT docomo is "to create a new world of communications culture." We found "the new world of communications culture" is not about the future but also the past. Memories are the things of past but they are inevitable to lead new life for everyone. This film will show the power of memories that encourage people strongly.