SUPPORTING YOUR EVERYDAY LIFE

TitleSUPPORTING YOUR EVERYDAY LIFE
BrandSEIYU
Product / ServiceSOCIAL DISTANCE
CategoryB04. Travel, Leisure, Retail, Restaurants & Fast Food Chains
EntrantENJIN Tokyo, JAPAN
Idea Creation ENJIN Tokyo, JAPAN
Production KIRAMEKI Tokyo, JAPAN

Credits

Name Company Position
Shiro Nomura ENJIN TOKYO CREATIVE DIRECTOR+FILM DIRECTOR+COPY WRITER
Yusuke Kashiwagi ENJIN TOKYO PRODUCER
Kaede Koizumi ENJIN TOKYO PRODUCER
Ryoma Kohari kirameki DIRECTOR OF PHOTOGRAPHY
Jo Kobayashi CHOCOLATE EDITOR
Eric Reiff audioforce MUSIC PRODUCER
audio force audioforce MUSIC COMPOSER
Ben Conkey TOKYO COLORLIST
Tomoaki Kumano kirameki PRODUCER
Chii Orime kirameki PRODUCTION MANAGER
Yoshiyuki Yanagida eredie2 WEB DIRECTOR
Syo Kyogoku homunculus WEB DESIGNER
Hiroshi Yamanaka homunculus WEB DEVELOPER

Write a short summary of what happens in the film

As in other countries, the coronavirus crises caused the government of Japan to declare a state of emergency. Most stores closed as a result and unessential outings became restricted. Amid such dramatic changes in the social environment, SEIYU supermarket continued operating 24 hours a day as usual to support people’s daily lives. Staff members working at the supermarkets suffer from stress and anxiety because numerous customers raise the risk of coronavirus transmission, many customers complain about the shortage of goods from panic buying, and there’s a need to sanitize everything with alcohol and maintain social distance to prevent infection. To raise awareness and appreciation of supermarket staff members’ efforts to support society and prevent infection, this movie presents them hard at work.

Cultural / Context information for the jury

Cities around the world are under lockdown due to the coronavirus crisis and outings are restricted in all cities throughout Japan, where a state of emergency was declared. Companies are encouraged to telework, schools are closed, and the government asked everyone to reduce contact with other people by over 80%. In this situation, in which all but the most essential life-supporting shops are closed, throngs of people fill the supermarkets, some products go out of stock, and people stressed from being restrained at home complain, causing social problems. A movement to honor healthcare professionals is spreading around the world, but supermarket workers struggling on the front line to support society in a different way are receiving less recognition. We feel this must be changed.

Links

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