THAT'S WHY

TitleTHAT'S WHY
BrandDB BREWERIES
Product / ServiceDB EXPORT GOLD 0.0%
CategoryA01. Fast Moving Consumer Goods
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Idea Creation COLENSO BBDO Auckland, NEW ZEALAND
Production SWEETSHOP Auckland, NEW ZEALAND
Post Production LIQUID STUDIOS Auckland, NEW ZEALAND

Credits

Name Company Position
Stu Bedford The Machine Room Online Editor
Crighton Bone Freelancer DOP
Payton Cox Colenso BBDO TV Producer
James Cummins Colenso BBDO Senior Business Director
Ben Dailey Sweetshop Executive Producer
Natalie Downes Colenso BBDO Head of Brand Experience
Sam Forrest DB Breweries Marketing Manager
Dave Gibson Freelancer Colourist
Natasha Gill Colenso BBDO Head of TV
Charlie Godinet Colenso BBDO Senior Art Director
Rob Graves-Morris Colenso BBDO Senior Copywriter
Luke Haigh Freelancer Editor
Michelle Hong Colenso BBDO Producer
Gregg Imlah Colenso BBDO Experiential Director
Jason Jones The Collective Force Photographer's producer
Jason King SixtyFour Retoucher
Reks Kok Colenso BBDO Retoucher
Lee Lowndes Colenso BBDO Group Business Director
Fiona Marston DB Breweries Senior Marketing Manager
Craig Matuschka Liquid Studios Sound Design
Max Mckeon Colenso BBDO Creative Director
Sean O'Donnell DB Breweries Marketing Director
Tamara O'Neill Liquid Studios Music Producer
Bridget Owen DB Breweries Brand Manager
Simeon Patience The Collective Force Photographer
Kate Roydhouse Sweetshop Executive Producer
Damien Shatford Sweetshop Director
Peter Simons DB Breweries Managing Director
Levi Slavin Colenso BBDO Chief Creative Officer
James Tucker Colenso BBDO Senior Strategist
Pete Van der Fluit Liquid Studios Music Artist
Robert Vela Colenso BBDO Project Manager

Write a short summary of what happens in the film

In an unnecessarily elaborate response to our friend’s question ‘Why are we drinking these?’, 15 average kiwi beer drinkers tackle stigma head on to prove the merit of DB Export Gold 0.0%. They perform a feat of precision that would be impossible if they were anything less than 100%. The line arms kiwi drinkers with the perfect rebuttal to any question.