PLAY

Bronze Spike
TitlePLAY
BrandSPARK
Product / ServiceSPARK
CategoryA06. Consumer Services / Business to Business
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Idea Creation COLENSO BBDO Auckland, NEW ZEALAND
Media Placement PHD Auckland, NEW ZEALAND
PR GOODE PR Auckland, NEW ZEALAND
Production SWEETSHOP Auckland, NEW ZEALAND
Post Production CREATURE POST Auckland, NEW ZEALAND
Post Production 2 FRANKLIN RD Auckland, NEW ZEALAND
Post Production 3 NAKATOMI Auckland, NEW ZEALAND

Credits

Name Company Position
Nick Worthington Colenso BBDO Creative Chairman
Levi Slavin Colenso BBDO Chief Creative Officer
Dan Wright Colenso BBDO Executive Creative Director
Matt Barnes Colenso BBDO Head of Digital
Piers Bebbington Colenso BBDO Managing Partner
Mike Davison Colenso BBDO Creative Director
Charlie Godinet Colenso BBDO Senior Art Director
Rob Graves-Morris Colenso BBDO Senior Copywriter
Codee MacDonald Colenso BBDO Art Director
Dean Pomfrett Colenso BBDO Design Director
Tennille Barnes Colenso BBDO Head of Digital Production
Ryan Butterfield Colenso BBDO Senior Business Director
Scott Chapman Colenso BBDO Head of Integrated Production
Payton Cox Colenso BBDO TV Producer
Jin Fellet Colenso BBDO Business Manager
Natasha Gill Colenso BBDO Head of TV
Renata Gordon Colenso BBDO Group Business Director
Ashlee Harris Colenso BBDO Integrated Producer
Lizzie McCollum Colenso BBDO CX Strategist
Claudio Varoli-Piazza Colenso BBDO Senior Digital Producer
Ning Zhu Colenso BBDO Senior Business Director
Joe Carter Colenso BBDO Communications Director
Anna Markova Colenso BBDO Technical Lead
Hannah Bay Spark Brand Lead partner
Sarah Williams Spark Tribe Lead Brand Experience
Frith Wilson-Hughes Spark Chapter Lead, Digital Performance & Social
Ingrid Bennie Spark Product Owner, Brand
Patrick Barnes Nakatomi Hardware Engineer
Tom Bremner Nakatomi Developer
Paul De Groot Nakatomi Electronics Engineer
Hamish Pain Nakatomi Lead Developer
Cara Szabo Nakatomi Project Manager
Emad Tahtouh Nakatomi Director of Technology
Andy Timms Nakatomi Creative Director
Mark Albiston The Sweet Shop Director
Lakshman Anandanayagam Creature Post Post Director
Kim Baldwinson Creature Post Post Production
Ryan Bird Freelancer Illustrator
Pete Circuitt The Sweet Shop / Studio Local Animation & VFX Supervisor
Ben Dailey Sweetshop Executive Producer
Shelley Farthing-Dawe Freelancer DOP
Troy Goodall Freelancer Photographer
Luke Haigh Freelancer Editor
Patrick Killeen Creature Post Animation
Jason King SixtyFour Retoucher
Cameron McColl Colenso BBDO Editor
Pete Ritchie Freelancer Colourist
Kate Roydhouse Sweetshop Executive Producer
Shane Taipari Franklin Rd Sound Design
Gerardine Turney Freelancer Photographer's producer
Luke Urquhart Colenso BBDO Editor

Write a short summary of what happens in the film

In the following film, 7-year-old Toby sits down to have a grown-up conversation with his favourite computer game character. The family have been discussing his screen time usage, and as a result, Toby stands up to his 12ft intergalactic battle robot by suggesting they spend some time apart in order to get a bit of balance. He exits the room with Play by Spark, a smart rugby ball Spark has developed that helps families balance screen time and playtime.

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