Title | LOVE WILL FIND A WAY |
Brand | SONY MUSIC LABELS INC. |
Product / Service | MIREI TOUYAMA |
Category | F04. Social Behaviour |
Entrant | TOKYU AGENCY INC. Tokyo, JAPAN |
Idea Creation | TOKYU AGENCY INC. Tokyo, JAPAN |
PR | PLATINUM Tokyo, JAPAN |
Production | MONSTER TYO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Naotatsu Nozawa | Tokyu Agency Inc. | Creative Director |
Hayato Okitsu | Tokyu Agency Inc. | Integrated Planner |
Reina Abe | Tokyu Agency Inc. | Copywriter |
Satoshi Kuramochi | Tokyu Agency Inc. | Planner |
Takashi Matsumoto | Tokyu Agency Inc. | Planner |
Yuko Nakahara | Tokyu Agency Inc. | Planner |
Hideyuki Ueno | Tokyu Agency Inc. | Account Executive |
Yuya Hamamura | Platinum.inc | PR Designer |
Shin Sakai | Platinum.inc | PR Director |
Hinari Doi | Platinum.inc | PR Planner |
Asaho Mizuhara | Platinum.inc | PR Planner |
Ryo Miyakawa | monopo | Creative Director / Front-end engineer |
Tomoki Inaguma | monopo | Planner / Copywriter |
Yousuke Kamihigashi | Sony Music Solutions Inc. | Art Director |
Taiki Okuyama | Freelance | Art Director / Designer |
Tsuyoshi Shichijo | TYO INC.MONSTER | Producer |
Junya Yazaki | TYO INC.MONSTER | Production Manager |
Ken Komaki | TYO INC.MONSTER | Production Manager |
Hatsune Watanabe | TYO INC.MONSTER | Production Manager |
Ayane Matsukuma | TYO INC.MONSTER | Production Manager |
Takuya Okamoto | TYO INC.MONSTER | Production Manager |
YP _ | YURUPPE | Director |
Hiroki Yamada | Freelance | Cinematographer |
Kentaro Hirabayashi | Freelance | Gaffer |
minase _ | Freelance | Photographer |
Ryo Ogawa | Freelance | Photographer |
Tomoya Kawabe | Freelance | Photographer |
moron_non _ | Freelance | Photographer |
eichin _ | LOVEGRAPH | Photographer |
Yusuke Adachi | DIGITAL GARDEN Inc. | Colorist |
Nozomi Sana | C studio | Editor |
Saki Hiroi | TYO INC.MONSTER | Editor |
Aoi Ota | Mk.9 | Hair Make |
Motoki Imota | Mk.9 | Hair Make |
Miri Wada | Freelance | Stylist |
Hatsune Nakagomi | Freelance | Prop |
Mina Nakayama | Freelance | Prop |
The world has changed by new virus. The freedom to meet, touch, hug, kiss, and love someone has been taken away. The number of cases has not decreased at all. The media said that the reason for this is irresponsible behavior by young people. Many people were blaming the youth. However, the reality was different. More than 90% of the young couples refrain from going out. In the midst of all this, their flexibility to update their way of interpersonal communication was seen a lot on social media. Even if they couldn't meet physically, they created ways to communicate with others via online and nurture love. To encourage those young lovers, we planned to create content based on the positive actions of young people.
The number of COVID-19 cases keep increasing. It was recognized that young people caused this situation mainly. This film was released just before Christmas, when there is concern about increased opportunity for people to go out and having close contact with others. The day after its release, it received more than 30 million number of media impressions. “#lovewillfindaway” was viewed 6 million times on social media. It was filled with 99% of positive comments on the social. This has changed the impression of youth in society and become a model for many people to learn about the idea of romantic communication in the COVID-19 pandemic. This led to the suggestion to society that love romance is possible at any time.