VW SAFETY CAMPAIGN - EPISODE 3

TitleVW SAFETY CAMPAIGN - EPISODE 3
BrandVOLKSWAGEN
Product / ServiceVOLKSWAGEN VEHICLES
CategoryB03. Durable Consumer Goods including Automotive
EntrantCHEIL WORLDWIDE BEIJING, CHINA
Idea Creation CHEIL WORLDWIDE BEIJING, CHINA
Production BEIJING EYE, CHINA

Credits

Name Company Position
Kuo-Hi Lee Volkswagen (China) Investment Company Co., Ltd. Head of Project House
Ian Zhu Porsche Consulting Ltd. Brand Consultant
Bill Yom Cheil Worldwide Beijing Head Of Creative/Executive Director
Wei Xu Cheil Worldwide Beijing Group Creative Director
Shuang Liang Cheil Worldwide Beijing Senior Copywriter
Leo Lee Cheil Worldwide Beijing Agency Producer
Raina Zhang Cheil Worldwide Beijing Deputy General Manager
Maggie Zhong Cheil Worldwide Beijing Group Account Director
Yanjun Guo Cheil Worldwide Beijing Account Manager
Jayga Rayn Beijing-eye Director
Yulong Ding Beijing-eye Producer

Write a short summary of what happens in the film

All the Episodes are playing on a movie set. Whenever a dangerous is approaching or happening, the Actors are not able to fulfill the Movie Action-Plan as scripted, because the VW keeps everyone safe.

Cultural / Context information for the jury

In 2020, VW experienced a backlash though social media, because of a Car Crash Test with negative Results. People were complaining that VW doesn’t care about the Safety of China’s People, though VW is the most trustworthy Brand in terms of safety and quality.

Links

Website URL