GLOBE FAKE NEWS

TitleGLOBE FAKE NEWS
BrandGLOBE TELECOM INC
Product / ServiceGLOBE CORPORATE
CategoryF04. Social Behaviour
EntrantWUNDERMAN THOMPSON Makati City, THE PHILIPPINES
Idea Creation WUNDERMAN THOMPSON Makati City, THE PHILIPPINES
Production PABRIKA Makati City, THE PHILIPPINES
Post Production HIT PRODUCTIONS Makati City, THE PHILIPPINES

Credits

Name Company Position
Brandie Tan Wunderman Thompson Philippines Executive Creative Director
Cristina Tin Sanchez Wunderman Thompson Philippines Deputy Executive Creative Director
Maan Bautista Wunderman Thompson Philippines Group Creative Director
Javey Villones Wunderman Thompson Philippines Creative Director
Bern Cordora Wunderman Thompson Philippines Art Director
Miel Soneja Wunderman Thompson Philippines Art Director
Mich Guerrero Wunderman Thompson Philippines Copywriter
Golda Roldan Wunderman Thompson Philippines Chief Executive Officer
Denise Limon Wunderman Thompson Philippines Client Service Director
Marvin Osorio Wunderman Thompson Philippines Group Account Director
Sofia Lobregat Wunderman Thompson Philippines Account Manager
Colin Badidles Wunderman Thompson Philippines Account Manager
Jeng Floresca Independent Producer
Lyle Sacris Film Pabrika Director
Marivic San Juan Film Pabrika Executive Producer
Regina Inocencio Film Pabrika Line Producer
Liza Apuyan Film Pabrika Production
Dexter Paragas Film Pabrika Production
Cris Pasturan Film Pabrika Assistant Director
Debbie Villanueva Film Pabrika PD/Stylist
Lio Javier FaceOne Hair & Make-Up
Joel Fabonan Independent Talent
Anj Laparan Film Pabrika Offline Editor
Dolphs Fernando Film Pabrika Online Editor
Bare Bones Film Pabrika Colorgrading
Arnold Buena Hit Productions Inc. Musical Arranger
Tara Lim Hit Productions Inc. Sound Engineer
Yoly Crisanto Globe Telecom SVP, Head of Corporate Communications
Monday Gonzales Globe Telecom Director, Content Management & Creative Services
Pau Pamatmat Globe Telecom Manager, Content Management & Creative Services
Pam Garcia Wunderman Thompson Philippines Executive Strategic Planning Director
Sam Zetha Wunderman Thompson Philippines Integrated Strategy Director

Write a short summary of what happens in the film

The spread of fake news is a big problem in the Philippines. One factor that affects this is that celebrities are idolized to a point where they aren’t questioned. Any statement with a popular face is almost immediately believed without verification, making it easy to convince citizens to believe false information. To help people become more aware of how easy it is to create fake news, Globe Telecom used the likeness of Jose Mari Chan, a popular singer whose songs have been a part of Philippine Christmases for three decades now. With the holiday season approaching, he informs people about the state of Christmas in 2020. But as it turns out, it’s all fabricated, and the one talking isn’t Jose Mari Chan after all. The film ends with a reminder to be vigilant of the news they see on their feed.

Please tell us about the social behaviour that inspired the work

Fake news is widespread in the Philippines. Especially on social media. What trolls usually do is put famous people in their fake statements. Sadly, a lot of Filipinos easily fall for this because they believe those they recognize, and celebrities are idolized to a point where they aren’t questioned. What they don’t realize is that fake news is easy to create and manipulate. So to shed light on the matter, Globe Telecom featured a celebrity unanimous to Christmas—even bigger than Mariah Carey during the holiday season here in the Philippines. His name is Jose Mari Chan. In the film, Jose Mari Chan delivers an unexpected holiday statement, and to remind Filipinos to be vigilant of the news they see on their feed.