Title | MR. BHURIA |
Brand | PROMPT |
Product / Service | PROMPT MILKOCHILL |
Category | B06. Consumer Services / Business to Business |
Entrant | DDB MUDRA Ahmedabad, INDIA |
Idea Creation | DDB MUDRA Ahmedabad, INDIA |
Production | BUBBLEWRAP FILMS Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Rahul Mathew | DDB Mudra Group | Chief Creative Officer |
Aditya Kanthy | DDB Mudra Group | Group CEO & Managing Director |
Anurag Tandon | DDB Mudra Group | Managing Partner |
Kapil Ojha | DDB Mudra Group | Group Creative Director |
Shekhar Pandey | DDB Mudra Group | Vice President - Strategy |
Mayank Yadav | Bubblewrap Entertainment | Film Director |
Vinayak Dubey | DDB Mudra Group | Associate Creative Director |
Yashasvi Agrawal | DDB Mudra Group | Senior Art Director |
Sanya Sitlani | DDB Mudra Group | Strategist |
Jay Gaikwad | DDB Mudra Group | Films Executive |
Susan Pinto | DDB Mudra Group | Brand Solutions Executive |
The film demonstrates a day in the life of an Indian dairy farmer whose life is impacted by bacteria spoiling milk in hot temperatures. The film opens at dawn in a cow shed in rural India where Mr. Bhuria gets his fresh batch of milk. But just as happy to see the milk is a life-sized 'Mr. Bacteria'. Just that 'Mr. Bacteria' is visible only to the viewer and not 'Mr. Bhuria'. So 'Mr Bhuria' is unable to see how 'Mr Bacteria' is playing havoc with the fresh milk. Spoiling Mr. Bhuria's milk every where he delivers it. Even when his customer tells him that the milk has gone bad, Mr Bhuria is clueless as to what to do. That's when the brand comes in to educate Mr Bhuria about Prompt. And how chilling your milk can protect it from bacteria and keep his profits from getting spoilt.
Lack of refrigeration in rural India leads to millions of tonnes of fresh produce going to waste every year in the country. Also, due to very low rate of literacy, most rural farmers aren’t even aware of the fact that it is bacterial load that hastens the spoilage of milk, especially in a tropical country like India marked by hot temperatures.