Write a short summary of what happens in the film

NEVER LEAVE THE MOMENT PSBank has always been known to be down-to-earth and simple to deal with. Using relatable local insights from Filipino consumers, the bank drove this point home by using humor in its communications. We showed consumers how truly seamless and effortless banking can be via an action-packed spot. Here we show that even the toughest outlaw need not waste a single second in order to send money to his wife. It starts with a wild chase, our star being hunted down by goons, performing death-defying stunts and jumps, while effortlessly making bank transactions in just a few taps. This just shows that no matter how busy life can get, you may enjoy every moment without interruptions because of the new PSBank PaSend.

Please tell us about how the work challenged / was different from the brands competitors

BIGGER, BUT NOT ALWAYS BETTER The Philippine banking industry is dominated by huge, universal banks that have been around for decades. These banks cater to a few wealthy clients, making the majority middle to low-income segments feel ignored. PSBank, a local thrift bank, wanted to change that. The bank poked fun at people’s wrong notions about banking and utilized relatable local insights to genuinely connect with its consumers. While the bigger banks portrayed gloss and sophistication, PSBank made use of an un-bank, humorous, and campy approach to communicate banking matters - an execution that sets the bank apart from competition and makes it distinctly PSBank.